The Limited Times

Now you can see non-English news...

Each customer receives a thank you (and one-hour instructions). This is how it is when you make a perfect cupcake - Walla! Food

2021-03-17T05:58:45.385Z


Their day begins at four-thirty in the morning, and ends when the entire display case is emptied. In between, one can fantasize about New York


  • Food

  • Food News

Each customer receives a thank you (and one-hour instructions).

This is how it is when making a perfect cupcake

Their day begins at four-thirty in the morning, and ends when the entire display case is emptied.

In between, one can fantasize about New York

Tags

  • cupcakes

  • Red Velvet

  • Bakeries

Yaniv Granot

Wednesday, 17 March 2021, 06:00 Updated: 06:30

  • Share on Facebook

  • Share on WhatsApp

  • Share on general

  • Share on general

  • Share on Twitter

  • Share on Email

0 comments

  • Danny Abdia with Washington Wizards coach Scott Brooks

  • Pepino, Ein Kinia

  • What do cocoa beans look like on the inside?

  • Baked potato recipe

  • Fish paella

  • Mashed potatoes from a bag of French fries

  • Method for quick peeling of potatoes

  • Austria Dam Pop-Up

  • A girl makes a steak for her boyfriend - in a controversial way

  • Vineyards in the area of ​​Tavor Winery

The race to change the sugar of "Domotok" (Niv Aharonson)

Magnolia Bakery celebrates the return to life of 'Sex and the City', and publishes its mythological recipe for 'Curry Cupcake' - a vanilla cake toasting pastel pink buttercream, just like the one Sarah Jessica Parker ate with Miranda on the bench of The third-season bakery "



This was probably the most anticipated headline to come out of New York this year (besides, perhaps, from the skeletons in Andrew Cuomo's sleazy closet), and the happiest, but also the most eye-catching.

The cupcake storm that originated in Manhattan nearly 20 years ago, and was propelled by series like "Sex and the City" (and "Impoverished," and movies like "Bachelorette Party," and more and more) has long since faded, but now there is a chance for a cultural-saccharine comeback.



To the delicious Instagram page of Walla!

Food



Bakeries became institutions, expanded into chains (you knew that "Magnolia" had a foothold in Beirut, right?), Grew, prospered, were issued, shrunk, crashed - and the cupcake was ripe.

A colorful image with a perfect visual for popular culture, but also a real treat, very tasty when done well (and pretty awful when not), and great shot for a story.



Given all this, it's almost amazing that he's never made a similar noise in Israel either, but after a visit (who knows how many) to the Tel Aviv "Red Velvet", you can change this convention once and for all - a real cupcake has been here for a long time, noise will never come out hence.

"I tried to be refined, but **** *******"

The ugly and violent side of restaurant returns

To the full article

Intimate, family.

tasty.

"Red Velvet" (Photo: Reuven Castro)

This cupcake schedule, on its New York prey, more or less matches Sharon Blumenfeld's chronological trajectory. She and her partner Ariel lived in the city for five years - he did a doctorate in computer science there, she has a master's degree in law. "I did the local bureau exam. , And I also worked there, but at some point we returned to Israel. "



Two more years in companies and corporations were enough for her, and the signal for a switch was given." We do not come from the world of baking.

We knew the cupcakes from New York of course, and it was so delicious and cool, and of course there was nothing like it in the country, so we decided to give it a try. "



To the onlooker, the mechanism was simple but exhausting." I did not know how to bake anything, "she said. And while working, I turned my kitchen at home into a Knesset. I came back from the office every day, and tried three or four recipes on myself. While interviewing for other jobs and I was in the dilemma of 'where our professional relationship is' - to jump into the water or continue with the career, but At one point I said, 'Enough, enough,' and I called my interviewers to apologize. "

Bring the blower

189 phone calls in one day, and it's ripe (and this monstrous fine won't help either)

To the full article

A small and focused menu, but confusing in its temptations.

"Red Velvet"

    1/11 (Photo: Reuven Castro)

    "It's like our second home and every cupcake that comes out of it has to be perfect. Every customer who comes, I feel the need to say 'thank you' for choosing to buy from me."

    The starting point of that jump into the water was the small, reddish cafe the couple opened on Ibn Gvirol Street.

    "We learned everything on our own and taught ourselves on our own, there was a lot of trial and error," Blumenfeld recalled. "We did a doctorate on everything - what oven and temperatures, what cuffs, what height, how much to fill. We started small, considerably. Run and see if the product works. "



    Spoiler: The product worked, and the intimate cafe became a neighborhood hotspot that operated in the area for nine years.

    "It was such a cozy house, but like any house it started to get a little too small at some point," she explained, "the street has already exhausted itself, too, and we ran away because of the works on the train. It's a deceptive street. Cars, not pedestrians. "



    About two and a half years ago, the bakery moved to the heart of Dinsgoff Street ("still a pedestrian street"), but the mobbing and scene change did not shake the DNA.

    "Our concept is intimate, family. It is very important for us to maintain it, it is like our second home and every cupcake that comes out of it must be perfect. Every customer who comes, I feel the need to say 'thank you' for choosing to buy from me," she described.

    Tel Aviv missed, but Israel won

    On this dessert she must register a patent

    To the full article

    "Suddenly I discovered myself."

    Blumenfeld (Photo: Reuven Castro)

    This showcase is rich and colorful, and the patterns above and on its sides complete a corrupt image, based on corruption that we all want to be caught in from time to time.

    The Red Velvet menu is small and focused, but confusing in its temptations and very dangerous for the undecided.

    The daily cupcake collection is of course at its center, on its basics (chocolate, vanilla or carrot cake for example) and prostingia (cream "refined" peanut butter, classic vanilla, bounty and strawberry marshmallow, for example, but also blueberries and white chocolate, cookie cream and a vegan option not Sucker in general).



    This showcase is rich and colorful, and the patterns above and on its sides complete a corrupt image, based on the corruption we all want to be caught in from time to time.

    Let's call it "a hand in the cookie jar."



    Blumenfeld and her partner bake invested and festive cakes, offering soft truffles, crack pies, pudding and chocolate chip cookies on the highest urban continuum, as well as brownies that may need rebranding, being huge, multi-layered, laden with toppings and inviting snacks - very far from what That "brownie" may arouse in you a routine.

    There is all this corruption here, and there is also green

    The confectionery that is hidden only 20 minutes from Tel Aviv

    To the full article

    As a cupcake should be.

    "Red Velvet"

    View this post on Instagram

    A post shared by Walla!

    Food (@walla_food)

    The couple's daily routine begins early in the morning ("four and a half on Fridays, not long after that on weekdays") and ends late, but the same year-long decision provides them with plenty of children time (three boys, and yes, they still die on cupcakes), and focus In what really matters.



    This foundation, and the closure of the first corona, succeeded in arousing in Blumenfeld positive demons of creation.

    "We were closed for two weeks when everyone did not know who was against whom and were afraid to leave the house. We sat with the children. The little son draws amazingly, so I started painting with him."

    The results of those days, which will be held by a birthday present in the form of a giant cannabis, have since been on display in the bakery, and are offered for sale.

    “I always had an affinity for art, so I started running with it, and suddenly I discovered myself,” she laughs.



    The products at Red Velvet do not move from day to day, and can barely get on a motorcycle.

    "The deliveries are relatively complex. Every courier and every customer who leaves here receives from me one-hour instructions - how to hold and how to move and why not put in the fridge. I want them to taste the cupcake as it should be, as if I give it to my children. If a product is delicious and people love it, they They will return. "

    It's that simple, word of mouth, without publicity and without noise and without Carrie Bradshaw.

    "Red Velvet", Dizengoff 134, Tel Aviv, are also open on Passover

    • Share on Facebook

    • Share on WhatsApp

    • Share on general

    • Share on general

    • Share on Twitter

    • Share on Email

    0 comments

    Source: walla

    All life articles on 2021-03-17

    You may like

    Life/Entertain 2024-02-16T08:01:42.717Z

    Trends 24h

    Latest

    © Communities 2019 - Privacy

    The information on this site is from external sources that are not under our control.
    The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.