Addis Ababa (Ethiopia)
New Canal + employees in Ethiopia are polishing their pronunciation of French names.
They don't want to make mistakes.
Soon these Ethiopian journalists will be commenting in Amharic on Ligue 1 and Bundesliga football matches.
They are preparing for next season but in April, the group plans to launch its paid bouquet made up of nearly a hundred channels.
In total, between 50 and 100 employees are being recruited, two years after the signing of a partnership between Maxime Saada, the CEO of Canal +, and the company Bruh Entertainment, during the visit of Emmanuel Macron.
Already present in 25 countries on the continent, the Vivendi subsidiary is investing in this territory of more than 110 million inhabitants to consolidate its base in East Africa.
Read also:
Straightened, Canal + targets a minimum of 30 million subscribers in 5 years
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We considered that this vast country and this vast population, with very specific cultural roots, had room for the construction of a dedicated pay television platform
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