Italians are increasingly attentive to sustainability in their purchasing choices and at home they are keen to keep their environmental impact as low as possible.
More than one consumer out of two prefers low-consumption appliances, while 40% implement behaviors aimed at saving and not wasting energy at home and 37% are attentive to water waste, with an increase - respectively of 4% and 3 % - following the first lockdown.
It is the photograph taken by LG with a survey commissioned to Gfk that investigates the consumption habits of Italians with respect to the way of life at home, in light of the changes imposed by the pandemic.
"The protection of the planet is today one of the pillars that guides consumers' choices", highlights the report.
In particular, "household appliances, as the main responsible for consumption in the home, are considered by most people to be the type of products that most of all should be sustainable." 75% of Italians consider it "very important" to have a washing machine that keeps low consumption and for 66% (+ 3% compared to the European average) energy efficiency is at the top of the relevant parameters in the purchase. Three out of four respondents found energy labels "very useful" and, for 62%, brands and companies must adopt a responsible approach from an environmental point of view. The study also shows a greater predisposition towards the purchase of products that have a lower impact on the environment, even at a higher cost (40%, + 5% compared to 2017).
Among the great trends that emerged following the pandemic - according to Gfk surveys - also attention to collective well-being.
Furthermore, 57% of people believe that technology has a positive impact on the quality of life from now to 3 years.
Returning to household appliances, even for the purchase of a refrigerator energy efficiency is positioned as a priority, according to 67% of the interviewees (+ 2% compared to the European average), while it has a less evident importance (25%) in the purchase of the TV, so the smart features and picture quality are given priority.
On the other hand, with regard to the new energy labels envisaged by the EU from March 2021, less than 5% said they were informed.
The new labels, which will once again be classified on a scale between A (maximum efficiency) and G (low efficiency), “give the consumer the possibility to evaluate more effectively the more efficient products than the less efficient ones.
The old staircase was now obsolete ”, says Sergio Buttignoni, Corporate Marketing Director LG Electronics Italia.
In this scenario, "energy efficiency is a topic particularly dear to LG on which we have always paid enormous attention", adds Buttignoni, highlighting that this aspect "has often been driving the Italian market, in particular with the large household appliances on the market. of bianco2, such as refrigerators which "currently have A +++ - 40%".
