Small streams make great rivers.
Especially in the new world, where the underwriting model, based on usage, has taken precedence over the economics of property.
After converting consumers to the virtues of the low-cost monthly subscription, the streaming giants are now trying to maximize revenue.
The mechanism is well oiled.
It is the second step in a relentless growth strategy.
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For one or two euros more per month, the platforms, as well as the telecom operators, began to give access to more series, to free deliveries, to a greater consumption of data on mobile plans ... always homeopathic doses, the rise is usually painless for the client's wallet.
Added up, these small gains of one or two euros, on the other hand, end up generating river revenue for businesses.
Disney gives a perfect example.
At the end of February, the entertainment giant
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