Mobile games, the
New York Times'
new goose that lays golden eggs
?
Perhaps.
For the newspaper, Donald Trump's presidency has been a financial boon
.
In four years, the number of subscribers to the American daily has increased.
It is now over 7.5 million.
2020 even allowed the influential newspaper to sign a record year: 2.3 million new digital subscriptions were recorded.
Double of 2019.
Read also:
Donald Trump, the media and tech: four years of tumultuous relations
Under President Joe Biden's wiser era, the meteoric growth of the subscriber portfolio is likely to stall, however.
In November, the daily's general manager, Meredith Kopit Levien, herself considered it unlikely to add subscribers at the same rate in 2021. After losing one of its best recruiters in the person of Donald Trump, the
The New York Times
is now turning to mobile gaming to keep fueling up.
A veteran of the sector
A growth driver with high potential for the newspaper, which targets 10 million subscribers on the horizon
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