The Confcommercio campaign "The future does not () close" starts today
, a national initiative with a dual objective of drawing attention to the dramatic situation that entrepreneurs in the sectors most affected by the pandemic are experiencing - tourism, catering, cultural sector and recreation, clothing, transport, professions - and send a
strong message about the desire to restart: to allow companies, whose activity is still stopped or drastically reduced by restrictions, to be able to reopen - where possible - in safety and thus avoid definitive closure and job loss.
The campaign is broadcast on Confcommercio's social channels - with the hashtag # ConfcommercioCè
- and will involve the entire confederal system through the territorial associations and trade federations with a single format.
This initiative is the "framework" within which various kinds of initiatives will take place in the territories with the aim of informing in a capillary manner what the real damage has been to the companies in the service sector and strengthen Confcommercio's requests to the Government for more refreshments. robust, more inclusive and more timely.
Visually accompanying the slogan "The Future does not () close", a
video
and author photos with a strong emotional impact that show, in the most realistic way possible, the effects of the pandemic, especially in trade, tourism and culture.
THE CAMPAIGN VIDEO
In fact, in 2020, according to estimates by the Confcommercio Research Office, 160 billion euros of GDP and almost 130 billion of consumption were lost and about 300 thousand non-food trade and service companies disappeared from the market, of which about 240 thousand solely because of the pandemic, and 200,000 professional activities.
Among the most affected sectors, the catering sector
with turnover losses of 38 billion, the
tourism
sector with a loss of production value of 100 billion (over 13 billion less turnover in the hospitality sector alone),
the
clothing
sector
and footwear
with 20 billion less consumption and the
cultural and recreational sector
where, between cinema and live entertainment (music, theater, opera, dance), losses exceeded 1 billion.
The campaign starts from these dramatic numbers to highlight the need and urgency to put the system in a position to restart safely through strategies that allow health and work to coexist.
And the “heart” of the initiative - in addition to the images - is a document of proposals that represents the contribution of Confcommercio for the definition of a possible reform and investment plan that makes the best use of the PNRR.