(ANSA) - ROME, MARCH 25 - After a record autumn, a winter of still exponential growth for TV consumption: the forced stay at home is lengthened due to anti-contagion restrictions, the centrality of the television information and entertainment offer is confirmed, also via the web.
To certify it is the Observatory of the Phrases Studio in the data analysis Audit the final balance of the winter just ended (21 December 2020 - 20 March 2021).
Winter saw the Laplatea population expand to 27.3 million in the early evening, 950,000 more than in winter 2019-2020 and 573,000 more than last autumn, which also marked a boom, exceeding 11 million spectators. average day.
With an average of 8.7 million spectators and 31.77% in prime time, Rai generalists are ahead of Mediaset (6.5 million with 23.75%).
The pandemic still feeds the supply of information: 519 hours on the three Rai generalists and 225 hours for the three Mediaset, for an average audience (from 7 to 2) of 821 thousand spectators for the public service and 578 thousand for Cologno Monzese.
As for all news channels, this winter Rainews 24 produced an average audience of 98 thousand spectators, TgCom24 60 thousand;
between the two is SkyTg24 broadcast for a fee with 62 thousand spectators, while the free broadcast had an average of 49 thousand spectators.
Even on the web platforms of publishers measured by Auditel (Discovery, La7, Mediaset, Rai, Sky), winter beats autumn with 32 million more viewing hours.
Among allnews only Tgcom24 grows (+ 6.3%), but the primacy remains at Skydigital news, RaiNews24 closes with an average of 1,313 connected deviceconnected versus 2,690 of Tgcom24 and 2,993 of Sky DigitalNews.
Among the generalist networks, only Rai1 (+ 718 thousand individuals) is growing, while Canale 5 is down (-98 thousand) and with it all the others (Rai2 -20 thousand, Rai3 -30 thousand, Italy 1 -29 thousand, Rete4-3 thousand, La7 -1,800).
The Rai flagship increases its following on all age groups, but above all on younger targets, with + 37% between 20-24 years and between 35-44 years compared to autumn 2020. (ANSA).
