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Gal Gvaram is forced to give up a campaign, you will not believe why
Whoever just recently left the Big Brother house and is considered one of the most sought after stars in the advertising world, had to give up a campaign for a well-known organization for a reason you could not guess in life - so what happened behind the scenes?
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Gal Gvaram
Big Brother
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Celebs
Thursday, 25 March 2021, 07:20 Updated: 07:24
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Behind the scenes of "Big Brother" - Gal Gvaram in Gili Algabi's hair makeup (Photo: PR)
"A moment after she left the most famous house in the country,
Gal Gvaram
was inundated with proposals for various campaigns, advertisements and marketing exercises, but with the help of her agent,
Eleanor Shachar
- she knew what to filter and why to respond positively. A Braid of Power, "in which
Tom Haimov
's company is supposed to convince
the general public to donate their hair for the benefit of cancer patients whose hair has fallen out.
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Who wants to donate?
Gal (Photo: Gili Algabi)
Everything was almost closed and ready for the day of filming, but after receiving the contract - the parties realized that there was a problem.
so what happened?
It turns out that the association that hired Gvaram's services is mostly funded by the hair products company "Panten", and why does it matter?
Because the famous shampoo company has signed a collaboration with the "Mako" site, which is the home site of "Keshet", while Gvaram is identified with the competitors on the other side of the road, "Reshet".
Had to give up (Photo: Screenshot, Network 13)
"Mako did not agree in any way that the face of the person who had just left Big Brother would be smeared on Keshet's home site. It does not make sense in any way," said an acquaintance involved in the details. The source said, "Therefore, its agency also decided that it would be better to give up the offer this time."
Mako responded: "Mako was not vetoed at any stage and her participation was canceled on her behalf. Any other statement is an attempt to create a distortion of reality."
Eleanor Shachar's agency said: "No response."
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Celebs was chosen to be the presenter of an anti-eczema cream but it did not work for her so the contract was canceled.
Until the next campaign (Photo: Ara Arava)
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