The media microcosm imagined him running for the presidency of the Public Senate channel, which is due for renewal on May 31.
But no.
Ruth Elkrief "
will make a big comeback on LCI
", announces Fabien Namias, deputy general manager of the continuous news channel of the TF1 group.
After 15 years spent in the bosom of BFMTV, of which she was one of the great incarnations, the political journalist will join, from May 1, a group she knows well.
In 1987, she was recruited by Michèle Cotta at TF1, where she became head of the political service.
“
Before putting her talent at the service of BFMTV, Ruth Elkrief also helped launch LCI in 1994,”
recalls Fabien Namias.
She presented “Le grand Journal”, alongside David Pujadas, then she hosted a daily interview
”.
Media "blows" woman
The hiring of the journalist on LCI, as "
interviewer, columnist and advisor to the management
", will allow the channel to strengthen on the eve of several major electoral events.
Ruth Elkrief arrives with a solid address book and well-established experience.
Its credibility, while the presidential election promises to be highly flammable, is also an asset for the image of the channel.
But it is above all a woman of "blows" that LCI recruits.
Last November on BFMTV, she was the first to collect the reaction of Anne Hidalgo, the mayor of Paris, following tensions with the Greens.
In April 2017, she also hosted a debate with Laurence Ferrari between the eleven presidential candidates.
“
She has an unusual political nose and over the years she has forged a relationship of trust with political figures on the left and on the right.
Everyone recognizes his know-how, professionalism and great tenacity,
”observes Fabien Namias.
A daily meeting at the start of the school year
In short, it is a nice catch of war, while all the editorial staff are organizing themselves to become the privileged place of debates during the presidential campaign.
“
It's one thing to be a great political journalist, it's another to know the rhythms and the practicalities of news channels.
Ruth releases an energy that will be very useful,
”says Fabien Namias.
If the journalist comes to expand a team already made up of recognized personalities such as Adrien Gindre, Amélie Carrouër, Elizabeth Martichoux, Jean-Michel Aphatie, Arlette Chabot without forgetting the headliner David Pujadas, she landed a place at the center of the game. "
Ruth will have a daily political meeting from the start of the next school year to bring the campaign to life
, ”announces Fabien Namias, without specifying for the time being the box for this new meeting.
“
It will be built around her and will include a premium interview.
But Ruth will also have a vocation to participate in other key moments of the chain
”, specifies the leader.
In the meantime, the expert in politics will participate, from May 1, in the coverage of regional - if they take place -, and "will be
more interested in the major issues of the country
", confides Fabien Namias.
