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Ruslana already knows: what you need for perfect facial skin is in your fridge
Irina Shake, Ruslana Rudina - and a lot of women on Tiktok and Instagram have already realized: the road to perfect facial skin requires an ice cube, and preferably one that does not melt, liquefies and soils clothes.
Get the upgrade you need for the oldest trick in the book
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Cultivation
Ruslana Rudina
Irina Shayk
Gal Slonimsky
Wednesday, 31 March 2021, 08:31 Updated: 08:33
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"Believe me, it works."
Irina Shake with the Ice Cube (Photo: Screenshot, Instagram)
In recent weeks the network has been gaining momentum with a fairly simple grooming tip, which is surprisingly short of praise.
If you believe everything that happens on social networks, it seems that all we needed to ensure that our facial skin would be shiny and taut was to open the freezer at home and take out the only product that did not cost a penny - an ice cube.
Yes, that's all the magic.
Videos spreading on social media, especially on Tiktok and Instagram, feature celebrities alongside anonymous women massaging their faces in the ice, in an attempt to create a glamorous look for themselves.
This trick is not a new thing, but its adaptation to use and making it more comfortable is already in a new line.
A few months ago Victoria Beckham was interviewed and told about her grooming routine, she said she tends to take an ice cube from the freezer and pass it on her face.
Irina Shake's grooming video for British Vogue was the seal that this tip needed to flourish hugely.
Shake revealed to the world the product of Nicole Caroline, who recognized the trend and decided to make money from it.
This is an ice cube that is inside a vessel that allows a comfortable grip, without the ice melting and slipping from the hand or dripping and wetting the clothes, and with its help you can massage the facial skin.
"Believe me, it works," Shake swears in the video.
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For those who still do not understand the connection between an ice cube and grooming, British Vogue explains that the frozen contact of ice with the facial skin shrinks the capillaries and pores, reduces fluid accumulation - thus tightening the skin and creating a taut and radiant appearance.
An expert on the subject was also interviewed by the magazine and told that "the effect of using ice is an immediate leveling of loose and dull skin. It is like rejuvenating, toning and revitalizing the facial skin."
Other experts interviewed by other magazines praising the trend claimed that the ice cube can eliminate redness and swelling and even acne or dark circles under the eyes.
Another claim is that the cold stimulates blood circulation and thus the skin looks more alive and flushed to a degree.
The recommendation, by the way, is to use the ice cube every morning, a kind of wake-up treatment for sleepy skin.
It is also recommended to use it in a circular and upward motion, to lift the skin.
The only caveat is not to leave the ice in one place for too long to avoid burns.
Part of the trend.
Ruslana Rudina (Photo: screenshot, Instagram)
Nicole Caroline's ingenious device, which makes the use of the ice cube more comfortable, was also adopted by a local star - Ruslana Rudina, who uploaded a video of herself to Story while cooling her facial skin with the ice cube.
"Boost's Morning," Ruslana wrote of the video, which also fell into trend.
Nicole Caroline's product is not the only one on the market, but it is without a doubt the most prominent at the moment - mainly due to the resonance on social networks and magazines, and with the help of celebrity advertising.
On its website it offers to purchase one "ice ball" for 29.95 dollars, or the option to purchase a set for 108 dollars, which includes two pills and nourishing formulas that can be added to the ice ball.
Apart from Caroline's products, there are other products on the market that work on the same principle.
For example, on the skingeek website you can find a roller with ice that costs 55 dollars.
The 001skincare website also offers a similar roller for only a more expensive price of $ 100.
At Cult Beauty you will find a FRAÎCHEUR product that looks like a lollipop, but is actually a powerful rod that ends in an ice cube and its cost is the highest - $ 130.
Of course the products need to be kept refrigerated to ensure the ideal result.
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The artificial ice cube trend joins the roller in front with a quartz stone that exploded in a giant in the middle of the corona closure, and if kept refrigerated - it can lead to similar results.
Experts interviewed abroad about the current viral trend insist that this is just a novelty of one of the oldest tricks in the book - freezing a spoon or spoon and putting it on the dark circles and puffiness under the eyes. Pouring tens or hundreds of dollars to play it Irina Shake, Victoria Beckham or Ruslana Rudina - you can just look for cheap solutions indoors.While, it is much less well photographed.
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