Vodafone launches its new brand positioning that focuses on the interaction between technology and people for the advancement of society.
This weekend the group will present its new claim, 'Together We Can' with a communication plan that will develop throughout the year The Together We Can campaign will be launched in Italy on April 4th with 'The unstoppable girl', a TV commercial which has as its protagonist a young woman who asks questions about the world around her and the role that technology can play in curing diseases, in combating climate change and in countering the digital divide.
The campaign will focus on Vodafone's role in helping to answer these questions through the expansion of 5G, the Giga Network and connectivity in the most remote areas of the world, up to the contribution of the Vodafone DreamLab app in the battle against the cancer and against Covid-19.
The new positioning of the telecommunications giant will be introduced in 30 countries.