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»A piece of German TV history. Chapeau! «: Euphoric reactions to Joko & Klaas' campaign» Not taken for granted «

2021-04-01T12:37:26.889Z


Seldom has there been so much applause: For seven hours, ProSieben, on the initiative of Joko & Klaas, showed an experimental live documentary about the everyday life of nurses. The reactions roll over.


Enlarge image

Klaas Heufer-Umlauf and Joko Winterscheidt present a real-time documentary about care

Photo: ProSieben

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Surprising appearances by Joko Winterscheidt and Klaas Heufer-Umlauf are nothing new.

The two entertainers have already campaigned for socially relevant topics in live broadcasts several times.

But it has seldom been the case that the competition also praises it.

“What is happening at ProSieben is likely to be a piece of German TV history.

Chapeau, ”said Arte's official Twitter account.

»Strong action, ProSieben!

An impressive sign «wrote the editors of RTL and RTL Zwei followed suit:» Standing ovations, ProSieben.

Today you are definitely the No. 1 reality broadcaster «.

Within a few hours, the topic was among the top trends on Twitter.

What happened: ProSieben had cleared its program for seven hours until early Thursday morning to show the everyday life of a nurse in Germany without advertising.

For this, the nurse Meike Ista was accompanied in real time with a small camera at the Münster University Hospital.

The broadcasting time was earned by the moderators in the show "Joko & Klaas versus ProSieben" broadcast on Tuesday, in which they compete against their employer in several competitions.

Joko and Klaas had already encouraged reactions during the broadcast in order to give the action even more weight.

»We need your comments, your postings, your experiences and your opinions.

Because tonight's message only reaches those who have unfortunately overheard it far too often at a certain volume, «said the moderators on their show.

Thousands tweeted in the evening and at night about care, by Thursday noon almost 47,000 posts had come together.

People found a lot of praise for the show, reported their own, mostly positive care experiences or teased politics.

"Jens Spahn has probably just got the duplo stuck in his throat," etched one user.

Nurses on duty sent selfies from their own night shift to Covid stations.

On average, 730,000 people watched the program "Joko & Klaas Live".

ProSieben spoke on Thursday of a "net reach" of 5.84 million people.

This means the number of people who have been briefly reached at least once.

Media journalist Stefan Niggemeier wrote: "What is currently on ProSieben is not only an important action by Joko and Klaas, but also really good television."

Federal Finance Minister and SPD candidate for Chancellor Olaf Scholz also said: »Thank you Joko and Klaas for this program!

And - it cannot be said often enough - thank you to all the nurses!

Nothing works without them.

The answer to this realization is not to applaud.

Respect means: good wages and working conditions. ”However, the Vice Chancellor's tweet garnered some criticism.

Federal Health Minister Jens Spahn (CDU) referred to the program on Thursday at a press conference in Berlin when he announced talks with associations to achieve better working conditions in the industry.

"So that many people stay in the job after this difficult phase of the pandemic and ideally want to return, we will also quickly discuss with the nursing associations how we can improve the working conditions even further." Spahn also said: "It is good that the maintenance is now in prime time.

Nurses deserve our respect, our thank you, but above all better working conditions. "

cpa / dpa

Source: spiegel

All life articles on 2021-04-01

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