The little propeller plane dragging a supermarket banner over the beaches will no doubt soon be a thing of the past.
The National Assembly voted on Friday to ban this form of advertising by 2022.
The programmed death of this activity was approved at first reading by the deputies who are examining the “climate and resilience” bill.
Article 8, reformulated by an amendment, provides that "advertising disseminated by means of a banner towed by an aircraft is prohibited".
Another amendment brings a grace period until January 1, 2022 to "give visibility" to the small businesses that make up this sector.
No extension to land vehicles
MP Maina Sage (Agir group) and environmentalist Delphine Batho (unregistered) argued unsuccessfully for this ban to apply to all forms of aerial advertising, not just banners.
But the risk, according to other deputies, would be to create possible confusion with inscriptions such as the name and logo of the company, or those of the aircraft manufacturer.
They also called for the ban to be extended to land vehicles and boats used for advertising purposes.
Ms. Batho cited in support of this request to expand the scope of the article an opinion of the High Council for the climate, for which advertising planes have only an "anecdotal" impact on the environment.
The co-rapporteur Aurore Bergé (LREM) replied that land advertising vehicles were already subject to “a lot of supervision”.