04/02/2021 18:48
Clarín.com
Society
Updated 04/02/2021 19:08
It was in February, after taking a friendly couple to the Ezeiza airport, that Solange Barroso (36) thought about adding an extra income as a remisera.
The salary as a teacher was not enough and life with her 3-year-old daughter was difficult.
To that idea, she gave one more turn: a
service only for women
, a safe haven for herself and her passengers.
The last step was choosing the name.
On the recommendation of his sister, "Udder" emerged, a word in which his love for animals and his vegetarian habits converge.
He put together a flyer, distributed it and registered the trademark in the National Institute of Industrial Property ”(INPI).
Solange Barroso, in one of the flyers she put together to spread her business.
The rides in his Chery QQ began to multiply.
First with friends, then with neighbors from La Tablada, the town of La Matanza where she lives, and then with other passengers who met her on social media.
The surprise came on March 18, in the form of letter to document.
The Uber travel app urged Solange to stop using its brand for being
"very similar and confusing
.
"
In the document, the representative of the company, based in San Francisco, United States, adds:
"Taking into account the popularity of the Uber brand throughout the world, and the special protection it deserves consequently, they prevent any kind of of coexistence in the market "
.
If he did not respond in five days, he announced the letter to document, legal actions would be initiated to seek
"the recovery of the corresponding
damages
.
"
The letter to document from Uber that Solange Barroso received.
Advised by a lawyer, Solange will seek an instance of dialogue that allows her to preserve her brand.
There have already been some telephone conversations, but the negotiation did not advance.
"I want to keep the name. I already have the dissemination materials with the Ubre brand ready. I wanted to move forward with a web page and I had to stop everything. I could not do more publicity. It was a hard blow. That is why I decided to go out and tell me what it had happened and I received a lot of support, "Solange tells
Clarín
.
Its central argument is that the "Uber" service is different from that offered by Uber.
"It is not an application and it is a personalized transport, exclusively for women. Seeks that we are
calm and safe
when traveling," explains the entrepreneur.
The reaction of the passengers
Solange splits her hours between working as a theater teacher at a high school and traveling as a remiserer.
In most cases, he
carries his daughter
Almendra in the back seat.
If it is night, try to leave it in the care of someone.
"I have classes in a single school, some face-to-face and others virtual. And every day a passenger contacts me. The venture was very well accepted," he says.
Solange Barroso takes trips in her Chery QQ.
Many times he takes his 3-year-old daughter.
The success, explains Solange, is largely explained by the traumatic experiences that many women went through, with cases of
harassment and gender violence
.
"Every passenger who gets in the car talks to me about it. They tell me about situations they experienced and tell me that they feel safe when carried by a woman," he remarks.
Although she does not know what the end of the conflict will be, Solange hopes that her case will serve to
push other women
entrepreneurs: "I hope that the repercussion of this ugly situation that I have to live will serve to give strength to all and be a clean and jerk to get ahead" .
LM
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