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"The Smashing Friend Who Doesn't Flow on Pizza": How about the new Domino's sandwiches?

The pizza giant's new commercial is somewhat cute and somewhat cautious, so what's the problem anyway?

Tags

• Domino's Pizza

• chicken

• Maor Cohen

• Sloppy Joe

Yaniv Granot

Sunday, 04 April 2021, 06:00 Updated: 12:10

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... and as usual in these cases, let's start with the commercial: "We at Domino's have put out more delicious dishes to please the Maafan friend who does not flow on pizza," Maor Cohen explains to viewers, "Only (naughty facial expression) ... Do not let him ( Hand gestures tagged) ... to be the one who invites (guitars like sah playing the punch for anyone who failed to understand) ".

This short video - 33 focused and effective seconds, which manage to contain an office attack very familiar to all of us, also Cohen who clearly "flows on pizza" in any situation because we are still in the wild days without the caloric accounting of the "Safed elders", and the new stars of the menu - Not really offensive and not really harmful.

On the contrary, he is cute, and Cohen himself is one of the favorite presenters right now.

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The same "friend from Maafan" might stick a salad there instead of staring like the rest of us at lunch, but that's where the cartoon begins and ends.

He is dressed as we all dress for the office (i.e. jeans and a T-shirt that should have been skipped from the store straight to the pajama drawer, as opposed to the guys' hit-Israeli touch with the white shirt * under * the buttoned shirt), relatively sociable and relatively graceful, if you Ignoring the fact that he is already bullied while colleagues gather in front of him, and that people here - no matter what they say and how many articles they edited this week at Walla!

Health - Do not really like to have lunch with people who prefer salad.

The office kitchenette is also quite fun, with a rear display that is not very generically designed, and there is only one in our fantasy home.

In short, once this advertisement would have affected at least four segments of the population, today it tries to bypass this minefield and have time to walk a bit before the complaints.

So what's the problem, actually?

Good thing you asked.

Flashing improves life

The man who brought us shawarma from the ground did not stop.

This is his new hit

To the full article

Maor Cohen's "The Fellow Friend" in action:

The pizza giant’s new dishes (I’ve counted 60 branches across the country, and may have been up and running a few more since I sat down to write) inject well-timed energy into its familiar menu.

It has been doing this for years with the pizzas themselves, at one level or another of success, and other chains are making sure to keep up, also at one level or another of success.

The concept is simple - not only does a "friend from Maafan" sometimes need a little change and new options, but also diners who can not and do not want to see more pizza, gobble up crab and munch attacks, and customers who once were and may return now to try the "new thing".

In fact, we all are.

How can this look be ignored?

Grilled chicken that makes a school for every Gush Dan

To the full article

You already know how it works.

Domino's Chicken Sandwich (Photo: Dan Peretz)

The rectangular cardboard boxes were long and felt heavy in the hands.

All the words I will write here will not succeed in replacing this wonderful and gluttonous sense of weight

The sandwiches in question - chicken sandwich and Sloppy Joe sandwich, there is also a Caesar salad with bulgarian or with chicken - arrived quickly and efficiently known of the chain, which has been strengthening for years a successful concept of missions.

The rectangular cardboard boxes were long and felt heavy in the hands.

All the words I will write here will not succeed in replacing this wonderful and gluttonous sense of weight.

The first - ciabatta with garlic aioli, chunks of spicy chicken, purple onion and tomato, 45 shekels - was very successful.

Huge, easy enough for two easily, with a thick ciabatta doing exactly what we all want it to do all the time, and not always succeeding.

You already know how it works - crispy on the outside, but does not scratch mouth cavities, soft on the inside, but not soft.

Great bread, from a corporation that knows a thing or two about dough.

The inside met the standard - large chunks of juicy chicken as promised, with lots of garlic but not aggressive aioli, a little onion and lots of fresh tomatoes.

It was Juicy, is there a bigger compliment than that?

The second - the same ciabatta with the same aioli, and also ground beef in barbecue sauce, fresh mushrooms and purple onion, for the same price - was no less excellent.

The same winning carbohydrate base, which this time required even more investment and managed to meet the task.

The same relatively elegant garlic sauce (elegant in taste, less elegant in the way it is spread on the face) and also a meaty and sweet sloppy Joe stew, and a few delicious mushrooms that played a bit with the texture.

This sandwich - for years Go-To in our home kitchen - will make a priority revolution at Domino's, and I already see in front of my eyes a menu where the Sloppy has as a base, and to which you can connect all the toppings (a little pepperoni and a lot of mozzarella for me, thank you).

How much does all this matter when there is such dough?

This is one of the most important pizza questions, and now it has an overwhelming (and delicious) answer

To the full article

Bring us a complete menu.

Domino's Sloppy Sandwich (Photo: Dan Peretz)

So why is Domino's actually releasing an advertisement in which "The Maafan Friend" only ordered the new products on the menu, and how much "Maafan" really needs to be to order just that from it?

I guess office lunches will still prefer familiar round trays, and that the salads will indeed provide a healthier option only to those who are reluctantly forced to join an order of this kind.

Everyone else, however, should stop fearing intra-organizational politics, take advantage of the onslaught on the triangles and pounce on the sandwiches as soon as possible.

Say that Maor sent you, and that he is a friend.

Domino's Pizza, branches and orders around the country

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