"We are at the beginning of a generational change, of a farewell to fashion as a creative medium. The success of
Lena Dunham
and her
'Girls'
series
demonstrate an interest in doing smarter and more substantial things than designing clothes", he had self-criticized. in 2013 the fashion editor of the New York Times Cathy Oryn, throwing her very sharp pen on the "too bland" New York fashion shows.
Prophecy denied by facts: Dunham's first fashion collection debuts online, created and promoted in collaboration with 11 Honoré,
an e-commerce site designed for plus size women
.
Of the new line - five easy pieces created with design director Danielle Williams Eke on original prints inspired by the work of Carroll Dunham, the father of the neo-designer - 34-year-old Lena is not only a
designer but also a testimonial and model
.
"I've given up on being the person who has something to say to everyone," the actress-director-screenwriter told The New York Times. "The only thing I do now is talk about my experience."
Experience that includes years of complicated intercourse with the body and yo-yo diets due to recurring medical and emotional problems.
Today, however, Dunham, who at 23 became famous with the Millennials saga of four friends in post-recession New York, has decided to declare a truce with the scales, while continuing to have reservations with the terminology linked to the movement.
"body positivy
": "We all want to have curves as if Kim Kardashian had
gone
up in size. But I have a belly, a belly like that of an old man. That's where I get fat and it's not where people want to see fat."
For 11 Honoré, whose goal is to convince A-series stylists to work in plus sizes, the one with Lena is the first example of collaboration with a celebrity: "She was first a friend, then a client and now she works with us. He is authentically with us in everything we believe, "said Patrick Herning, founder and CEO of the e-tail site.
Despite what Cathy Oryn might have thought, Dunham didn't have a fashion line in mind today: she had ideas but not the infrastructures that 11 Honoré made available to her.
The easy five pieces - a suit, a suit jacket and miniskirt, a t-shirt and shirt in sizes 12 to 26 - are "suitable for a day walking around Soho doing all kinds of things" following the example of women like Cindy Sherman and Kiki Smith, who in the 1990s marched in men's shirts and Yohji Yamamoto skirts, with their hair untidy "because they had other things going on in their heads."