Wine tourism to start again, the first manual arrives

(ANSA) - ROME, APRIL 9 - Here comes the first manual dedicated to wine tourism published after the approval of the national standard, written jointly by those who, from different perspectives, live the commitment to enhance the Italian wine sector. Entitled "Wine tourism in Italy. History, legislation and best practices", it is written by Senator DarioStefàno, author of the wine tourism law and by the producer Donatella Cinelli Colombini, as well as the historical founder of the Wine Tourism Movement. Godfather of exception: RiccardoCotarella, world president of oenologists. "Having standardized wine tourism - said Stefàno - was a first important objective for Italy which boasts an ampelographic and development potential that is unique in the world, which, however, required regulatory legitimacy. Wine tourism can be an important competitive advantage also in terms of restart. , since it allows us to qualify the tourist offer with an exclusive identity, which is our wine ". The senator recalled that foreign tourists, now blocked by the pandemic, choose Italy as their destination because they are also attracted by our food and wine. "Now we need farsightedness and a new model of tourism, but also of agriculture and entrepreneurs: young, digitalized and respectful of nature, capable of shortening the food chain, raising the culture of healthy eating by enhancing our identities with competent language and high professionalism". Cinelli Colombini has highlighted how the pandemic has changed wine tourism. "There are four elements that we must take into account - he said - the need for wineries to differentiate themselves in the face of visitors who ask for experiences and discoveries, the increased role of internet connectivity and new booking methods, the exchange of targets with an increase in women and" wine tourists " by chance ", the effects of a more pronounced environmental sensitivity than in the past". (HANDLE).