Public aid intended to offset the fall in advertising revenues from local television and radio stations will be put in place by the government, the Ministry of Culture announced on Sunday.
"
The government wanted to put in place an exceptional measure of support for the editors of local television and radio services broadcast by terrestrial hertzian way whose revenues, in particular advertising, were affected by the health crisis
", indicated the ministry in a press release.
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The planned amounts, which must cover part of the broadcasting costs, as well as the conditions, are specified in a decree published in the Official Journal on Sunday.
"
The local television and radio services will be able, in the coming days, to submit a grant application file to the General Directorate of Media and Cultural Industries, responsible for managing the system and examining the applications
", simply indicated the ministry.
The request must be submitted by May 31 at the latest.
A drop in advertising revenue of up to 20%
The latest financial report of the 51 local terrestrial channels, carried out by the Superior Audiovisual Council for the year 2018, indicated that advertising provided 17% of their resources.
But according to the Locales.tv association, it's more like 25%.
For independent radio stations, this proportion is 100%, according to their professional organization, the Sirti.
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In December, the Ministry of Culture estimated between 10 and 20% the fall in 2020 in advertising revenues of "
private, national or local audiovisual media
", with local radio and television stations "
more strongly affected, due to the fragility of advertisers. premises and the prioritization established by advertisers
”.
