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Other Stories & is coming to Israel - and will open two branches this year

The subsidiary of the Swedish giant H&M and a favorite of fashionistas abroad has announced that it will open two branches in Israel this fall - in the Azrieli malls in Tel Aviv and Jerusalem. Here are all the details

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Sunday, 11 April 2021, 10:30 Updated: 11:19

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Other Stories & (PR)

The corona year has been showing significant signs of decline in Israel for some time, and everyone knows and knows that after a decline comes an increase.

This is how we were informed this morning (Sunday) about the first swallow of good news that indicates growth in the fashion industry.

The Other Stories & brand, a subsidiary of the Swedish giant H&M, is making its way to Israel and will launch two stores in Israel this fall.

According to an announcement by the Matz Retail Group, which also brought H&M and COS to Israel, in the fall of 2021, two other Stories & stores will be opened in Azrieli malls - in Tel Aviv and Jerusalem.

Customers in Israel will be able to enjoy the collections created by the brand's design team at the three design centers in Paris, Stockholm and Los Angeles.

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The Other Stories & Overseas chain has a wide range of products - from clothing, through accessories, shoes, lingerie and even grooming.

The style is light, up-to-date, trendy and really unadorned - a little more mature, and the quality accordingly.

Fashion enthusiasts who come abroad often visit the brand's branches and bring reality from there to Israel, so there is a very good chance for Other Stories & to conquer the Israeli audience upon arrival in Israel, just as the big sister H&M did. Prices are not low as we are used to We still do not leave the accessibility box and remain within the comfort zone, we can only hope that the choice of items and collections that arrive in the country will exactly suit the taste of the local audience, as well as that there will be no real change in prices.

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The Other Stories & brand was first launched in March 2013. The brand states that "the company's design centers design diverse fashion and beauty collections that are characterized by great attention to detail and uncompromising quality. Customers in Israel will be offered a unique, diverse shopping experience rich in design styles."

Today, the chain has dozens of branches in many destinations around the world, such as the United States, Britain, France, Belgium, Russia and even the United Arab Emirates, Kuwait and Qatar, so it is only necessary that the chain make an aliyah to Israel as well.

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Two branches in Azrieli malls - in Tel Aviv and Jerusalem (Photo: PR)

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