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Audiweb, subscription campaign proceeds

2021-04-12T17:26:15.724Z


Update on the production and publication of data (ANSA) The Audiweb survey system started on the basis of the adjustment process already announced, respecting the predefined schedule for the production of online audience data and the distribution of January 2021 data to professional operators, which took place last March. At the same time as the approval of the Audiweb research adaptation process and the start of data production at the beginning of the


The Audiweb survey system started on the basis of the adjustment process already announced, respecting the predefined schedule for the production of online audience data and the distribution of January 2021 data to professional operators, which took place last March. At the same time as the approval of the Audiweb research adaptation process and the start of data production at the beginning of the second half of February - explains a note - the subscription campaign to the survey system began. The adhesion campaign by Publishers and Media Centers - continues the note - is proceeding as expected and, once completed, will make it possible to represent the total consumption of the Internet in Italy. The usual publication on the Audiweb site of the scenario data and the summary document with the online audience data on the average day of the operators participating in the survey service will resume as soon as the subscription campaign is concluded, simultaneously with the publication of the data of February 2021. , by April, in order to guarantee a complete representation of the online market.

Source: ansa

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