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RMC Story and RMC Découverte get a makeover

2021-04-12T18:26:04.173Z


New figures will make their appearance there, such as Antoine de Maximy and his program “J'irai va rire chez vous” or even the adventurer Mike Horn who will offer “Surviving the impossible”.


RMC Story and RMC Découverte, TNT channels of the Altice group, announced on Monday the arrival of new figures on their antennas and new evening schedules which are intended to be more readable and complementary.

Read also: Jean-Jacques Bourdin shakes up the RMC station

"

Our bet is to invest in productions and documentaries so that from 6 p.m. to midnight, on extremely clear and identified themes, the French can come and find on RMC Story and RMC Découverte what they cannot discover. elsewhere,

”explained Arthur Dreyfuss, head of Altice Media, during an online presentation.

Less publicized than their big sister BFMTV, these two channels have similar profiles, both focused on documentaries and the co-broadcasting of RMC flagship programs such as "

Les Grandes gueules

".

RMC Découverte on more masculine and family niches, and RMC Story on a more adult and female audience.

In search of a stronger identity

If they saw their audience share increase to reach 4.5% of 25-49 year olds last year (against 4.2% in 2018 and 2019), and now reach 10 million viewers per day, the group wants to give them an even more marked identity, both vis-à-vis the public and advertisers.

For their managing director, Stéphane Sallé de Chou, RMC Découverte is positioned as a channel that “

explores

” three major themes (construction, mechanics and adventure), while RMC Story “

investigates

” three other universes (“

immersion, mystery and various facts

”).

Read also: Sexual violence: internal investigations at Canal + and RMC Sport

And to better distinguish themselves, the two channels have revised their respective schedules, now structured around a major theme per evening: on RMC Story, for example, Thursday will be the day of the crime while on RMC Découverte we will talk about engines.

New figures are appearing

And they appeal to new figures.

The globetrotter Antoine de Maximy (ex-France 5) arrives with his program “

I will go to sleep at home

” on RMC Découverte, just like the adventurer Mike Horn who will propose “

Surviving the impossible

”.

RMC Story, which had achieved a nice blow by recovering last year “

Bring the accused in

”, recently launched “

the hidden face

” with Rachid M'Barki, and “Conso

Secrets

” hosted by Hapsatou Sy.

It also relies on unpublished works from "

Bring the accused in

", devoted to the Daval case, Mohamed Merah or to the "

rape driver

" Arnaud Hopfner, but also on "

The economy of crime

", documentaries co-produced by Netflix, a great first for a TNT channel.

Source: lefigaro

All life articles on 2021-04-12

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