TURIN - Smart working and the restrictions linked to the pandemic have limited access to bars and restaurants, increasing the daily average of coffee consumed at home (from 1.9 to 2.4).
Furthermore, the search for a better quality coffee is growing and the perception of the gesture is changing, increasingly understood as a moment of relaxation and domestic conviviality.
This is what emerges from a research presented by De 'Longhi and conducted by Nielsen on how the habits of Italians have changed over the last year regarding coffee consumption.
Over 66% of respondents work from home 2 days or more a week and 45% at least 4 days: for all, coffee remains an essential element of everyday life, as evidenced by the fact that 78% of Italians drink at least one a day , mainly for breakfast and lunch.
The tastes remain the same, with 63% continuing to drink the classic espresso.
79% agree or strongly agree on the possibility of spending a little more to enjoy a good coffee at home, for almost 40% the home bar takes on a new role within the domestic environment, with more than half of these (over 20%) having created a corner dedicated to coffee and the remainder in the process of doing so.
The search for a better coffee led about 14% of respondents to buy an espresso machine during the pandemic period, while another 22% intend to buy one.
In the last year, the use of mocha has decreased (from 43% to 39%), in favor of espresso coffee machines (from 54% to 58%).
The results are confirmed by the market trend which, in 2020, saw the sector of espresso coffee machines record an increase in sales in value equal to 12% compared to the previous year.