For the online shop of a discounter it is now over: The platform will be taken over by another group.
Customers have to get used to it.
Düsseldorf - A little red note prepares the customers of the online shop real.de for the fact that something will change here soon: “Real.de becomes Kaufland.de” has been in the logo of the website for some time.
In the summer of last year, the Schwarz Group, to which Kaufland belongs, announced that it would take over the real.digital platform and the real.de online marketplace.
In the spring of 2021, this step should now finally become visible.
"We are currently planning to no longer operate our online marketplace as real.de, but as Kaufland.de in the second quarter of 2021," says the company, which has set up its own question area on the website for the changeover.
Specific date for the final change: April 14th.
Real online shop taken over by Kaufland: What will change for customers?
Real.de was launched in 2007, at the time as the successor to the hitmeister.de platform.
14 years later, real.de is following the same path as its predecessor - the online portal is taken over and replaced.
In order to make the transition pleasant for consumers, you want to change as little as possible: For example, the previous accesses and accounts will be moved, so if you already have a customer account with real.de, you do not need to register for Kaufland.de. Add data.
Vouchers also retain their validity, as do insurance policies that have been taken out.
Anyone who would have turned to real.de's customer service in the past will now be supported by the Kaufland.de team.
The “RealPro” customer loyalty program will end on June 30th, 2021, but since July 2020 it has no longer been possible to take out new memberships for the discount program.
real supermarkets: The branch business is also decreasing
Changes are pending at Real not only in online trading, but also in brick-and-mortar sales.
The discounter, which formerly belonged to the Metro Group, was taken over by the Russian SCP Group in summer 2020.
This was systematically devoted to selling and breaking up real: some branches were taken over by Edeka, others by Kaufland, Lidl's sister company.
At the end of April, 16 sales outlets will also belong to the Saarland Globus Group - like the online shop, they will then also change their face, the striking red and blue real lettering will disappear.
(eu)
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