Tim Cook opens Apple's "Spring Loaded" event held online due to the pandemic.
The CEO, in a shirt and trousers, is outside the company's campus in Cupertino.
Welcoming the public, Cook introduces a new color for the iPhone 12, purple: it will be available from April 30, with the possibility of ordering this Friday.
Then it launches a paid podcast service available from May to 170 countries around the world at a cost of € 19.99 a year. There will also be media content, including NPR, Los Angeles Times, The Athletic, Sony Music Entertainment, and many more. "Fifteen years ago, Apple made podcasts mainstream, giving creators an open and premier platform to inform, entertain and inspire hundreds of millions of listeners around the world," said Eddy Cue, Apple's senior vice president of Internet Software and Services. - Today, we are excited to introduce this powerful new platform to creators around the world, and we can't wait to see what they will do with it. "
The AirTag device also arrives from Cupertino to find 'lost' items at home, but also the new generation of Apple TV 4K with touch remote control.
Cupertino then presents the latest born of its galaxy, including the new iMacs with a completely new "revolutionary" design built around the 'homemade' M1 chip.
The new iMac is slim and colorful, a tribute to the past.
As per rumors, the new iPad Pro with M1 processor also arrives: it is the fastest device of its kind and is 5G, as well as being equipped with an improved camera.