From one confinement, the other.
In March 2020, the Covid crisis paralyzed the economy and caused the French advertising market to fall sharply.
A year later, France is experiencing its third confinement, certainly lighter, but it is still disrupting the advertising market.
How the sale of M6 and RTL will upset the French audiovisual landscape
It is in this context that the M6 group has just published its results for the first quarter of 2021. First observation, the group's advertising revenue is stable at 239 million euros (+ 1.6%).
We must read there a favorable base effect compared to March 2020. But also the fact that the advertising market fell back into a "soft wait" after the rebound at the end of 2020. The TV division suffers despite the very good audience performance, particularly on "Top Chef" and "Pékin Express".
The radio division (RTL) is doing better and notes that the market has returned to its level of 2019. Finally, even if it remains marginal in the group, the audiovisual and cinema rights part continues to take the crisis.
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