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Online Conversations on #SuperLeague & #SuperLega

2021-04-20T09:20:57.151Z


(HANDLE) The announcement of the birth of the new "Super League" has generated a real world earthquake in the world of football. The Association of European Clubs, Uefa and Fifa, many European football players and political leaders, have clearly spoken out against the Super League funded by JPMorgan and promoted by the 12 European clubs that have joined as founding clubs. Stefano Barigelli, director of “L


The announcement of the birth of the new "Super League" has generated a real world earthquake in the world of football. 

The Association of European Clubs, Uefa and Fifa, many European football players and political leaders, have clearly spoken out against the Super League funded by JPMorgan and promoted by the 12 European clubs that have joined as founding clubs.

Stefano Barigelli, director of “La Gazzetta dello Sport” in his editorial today wrote that «We don't like the Superlega.

We do not like this plastic football, imagined by a group of presidents and financiers who want not only to break with UEFA, but to transform the most exciting European competition into an invitation-only trophy.

We don't like the way it all happened.

Secretly, under the counter ».

But how did the fans, the people, react to the news?

To answer the question ANSA and DataMediaHub analyzed the online conversations (social + online news + blog and forum) from the beginning, from when the news leaked, until tonight.

Both international conversations and those exclusively in Italian were analyzed by monitoring the

two main hashtags: #SuperLeague and #SuperLega.

As for the conversations relating to

#SuperLeague, there were about 777 thousand online citations, by more than 72 thousand unique authors,

whose contents involved (like + comments + shares) just under 5 million people.

Of these 14.8% from Italy, the second nation in the world by volume of online conversations on the hurricane that hit world football.

This volume of conversations generated an “opportunity to be seen” of 6279 billion impressions, of exposures to content related to the Super League.

We reasonably estimate that it actually generated 313.9 billion actual impressions.

Impressive numbers.

The content that has generated the most involvement is the tweet of Bastian Schweinsteiger

, a former German footballer who played in the ranks of Bayern and Manchester United, who has no doubts on the issue and states that "If the #SuperLeague is achieved, it will destroy football with the its national championships as we know it and this is a very sad thought for me ».

The “tag cloud”, the word cloud of the most used hashtags in association with #SuperLeague dispels further doubts about the general sentiment with #BoycottEuropeanSuperLeague, rather than #SayNoToSuperLeague and #FootballAgainstSuperLeague to stand out among the others.

As regards #SuperLega,

and therefore the online conversations exclusively in Italian, the citations were just under 57 thousand, by almost 5 thousand unique authors

, whose contents involved, in the terms indicated above, almost 1.9 million people.

The potential reach of those conversations was 1.85 billion impressions, which we reasonably estimate actually generated around 92.8 million impressions.

Of course, as it could hardly have been otherwise, among those who participated, directly or indirectly, in the online conversations on the subject, there was a clear prevalence of men and young people (25-34 years).

The content that has created the most engagement is the tweet of Riccardo Cucchi

, Chief Sports Editor of Radio 1 RAI, who writes that "After all, the #SuperLega is a paradigm of where the world is going: rich getting richer, poor getting poorer".

A vision that combines the socio-economic dynamics underway with the rift in the world of football.

From the word cloud of the terms most associated with online conversations on the subject, statements such as "decidedly wrong", "greed" or "rich European clubs" stand out, but also "they speak of immorality" in reference to the attitude considered excessively soft towards the conduct of next world championships in Qatar.

In short, on the one hand the hunger for revenues on the part of the clubs involved, who more or less are all heavily indebted, and on the other hand the spirit of sportsmanship.

A game to be played that however ends it is clear that it will damage the image of football.

Source: ansa

All life articles on 2021-04-20

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