The beloved singer became the brand ambassador of the Tom Ford in Israel • Peretz: "This is a rare achievement for me in my career, it is to move to the international league"
The perfume brand Tom Ford announced today (Wednesday) that it has chosen singer and creator Moshe Peretz as the brand's ambassador to Israel.
Peretz will promote the company's perfume products exclusively in Israel.
"For a long time we have been looking for Tom Ford's Israeli man, the one who will make both men and women identify with him. In this respect, singer Peretz is the ultimate choice, as there are many parallel lines between him and the brand," says Shirel Oded, CEO of the group's perfume division. The companies Estee Lauder, which markets Tom Ford perfumes in Israel.
"Peretz is a leader in his field, he is a family man and a partner from whom a lot of inspiration can be drawn. He is masculine, well-groomed and has style. He is considered the classic man and yet, one who manages to evoke emotions in both men and women. To a brand in Israel. "
This is a move that brings a lot of respect to the singer, as it is a luxury beauty brand founded by the American designer in 2005, and since then he has been known for creating fragrances with sophistication and richness.
Ford has a collection of perfumes for women and men, each of which expresses a unique mood.
"It's a great honor for me to join the super brand Tom Ford from the world's leading American fashion designer," says Peretz about choosing him.
"For years I have been connecting to the style and fragrances of his amazing perfumes, and this is a rare achievement for me in my career, it is to move to the International League, and I welcome the collaboration with the team of friends Estee Lauder."
