For the creators of podcasts, Apple Podcast is the first platform for listening to their sound programs and represents between 40% and sometimes more than 50% of their listenings.
But for how long?
Swedish Spotify has established itself at high speed in second place in the market by investing billions of dollars in acquisitions and exclusive financing.
And a new actor has decided to put its two cents in: Facebook.
Mark Zuckerberg announced earlier this week that the social network would become within six months a platform for listening and recommending these audio programs.
Read also: Podcasts, chat rooms: audio, Facebook's new battleground
Apple had to react and send a strong signal to the creators.
It was done during the group's spring keynote.
Apple Podcast, an application that has never made a penny to the group, is paying.
Each studio will have the possibility of distributing on the application a subscription offer to the card and at the desired rate.
In France, Louie Media will provide access to
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