Narrow-gauge red carpet and no parties where champagne flows freely: due to Covid,
the glamor of the Oscars loses sequins and sequins
. "Vanity Fair" canceled its usual after-night party, turned into a series of virtual events sponsored by Lancome, and so too the very private Eve benefit for the Motion Picture and Television Fund became an online affair with LeAnne Rimes, El DeBarge and 12-time nominee Diane Warren (this time with Laura Pausini) among the entertainers. All is not lost, however, and "King George" has no doubts:
"The fashion of the red carpet still counts
: a moment of escape and dream today perhaps more relevant than ever", he told "Wwd"
Giorgio Armani created the mystique of the red carpet in 1992 when Jodie Foster commissioned him to dress her for the evening she won for "Silence of the Innocents".
Of course, months of ceremonies via zoom in which many stars presented themselves to the public in home attire (see Foster's own pajamas or Jason Sudeikis' sweatshirt at the Golden Globes) had a price: that's why
designers and stylists are today in seventh heaven:
the candidates, each with only one guest, will be waiting for Sunday at the historic Union Station in Los Angeles, there will be journalists in the flesh, TV crew and photographers in a
"live" version, albeit a "small small" version of the legendary red carpet,
as said the producer Stacey Sher who with Steven Soderbergh and Jesse Collins takes care of the details of the evening.
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For the stars and their stylists, the 2021 ceremony is a bit like symbolically turning the corner after the pandemic: "I'm thrilled to finally have an in-person event to work on," said Elizabeth Stewart who counts among her clients. the candidates Viola Davis ("Ma Rainey's Black Bottom") and Amanda Seyfried ("Mank") while for Chloe Hartstein who is already in Los Angeles to help Glenn Close (American Elegy) to choose how to dress will be "the opening of a return to normality "
. So no more pajamas and sweatshirts,
and a red carpet unrolled for a return to the
instagrammable exuberance of fashion
, although to welcome the stars there will be only three photographers and a limited number of reporters (non-American media will come from Japan, Canada, Great Britain, Germany, France, Brazil, Spain, Mexico and Australia) kept at a safe distance from respondents.
There will not be the usual crowd of onlookers thronging the barriers,
but for the ABC audience, which has the exclusive of the evening, it will be proof that the show goes on thanks to Hollywood's magical ability to transform reality.
All this to say that even in the face of limitations, there are opportunities for fashion and beauty brands, such as "The Business of Fashion" predictions. For example, gift boxes like the one that will arrive at the addresses of 150 VIPs on the 24th to console them for the cancellation of the traditional pre-Oscar party with Charles Finch: full of all good things and with the commitment of a donation to the Actors Fund in support of the non-profit organization's anti-Covid efforts. Gift box for 150 VIPs also from The Dpa Pre Oscar Event at the Luxe Sunset Blvd Hotel, which as every year pays homage to the Academy standards.