Are television series the new influencers? From the 70s of The Serpent to the sneakers of Lupine - Lifestyle

Are television series the new influencers?

If you notice the e-commerce sales peaks linked to clothes and accessories seen on TV or evocative of the style told on the scenes, it would seem so.

That

 , green trench

, and The Crown's fourth season rubber boots for '

  to take a couple of popular examples.

As well as for black turtlenecks and checkered coats, the style emblem of the series

The latest that is setting the rules in terms of fashion is

. Inspired by real events, it tells the story of the scammer and serial killer Charles Sobhraj (Golden Globe nominee Tahar Rahim) and the extraordinary attempts to bring him to justice. Posing as a gemstone trader, Charles Sobhraj travels with his fiancée Marie-Andrée Leclerc (Jenna Coleman, formerly known on the small screen as Queen Victoria)) through Thailand, Nepal and India between 1975 and 1976, committing a series of crimes. along the "Hippie trail" in Asia. The two become the main suspects in a chain of murders of young Western tourists. The man and his partner are certainly anything but an example to follow, but their choices in terms of style seem instead to have garnered great acclaim, so much so that several iconic pieces that fully collect

and that are worn by the characters of the series, have seen an increase in clicks on the Stylight platform which has dedicated a

to the series

. We talk about flared trousers, knitted vests, 70s aviator-style sunglasses, silk scarves, hoop earrings and in general everything that is turquoise. Sales peaks noticed in the 5 days following the release of the series on Netflix in April 2021.

In winter, Nicole Kidman's urban look was highlighted with the forest green coat among the most prominent pieces of the year and a 

Filming is still underway in Rome and Italy but, as it is obvious that being one of the most loved brands, fashion

has already attracted great attention

, thanks also to the fact that the maison has revealed that it has made available by Ridley Scott and the production of

of clothes and accessories. Meanwhile, on Stylight Italia there was a 100% increase in clicks on polka dot dresses the day after the release of the image of Lady Gaga as Patrizia Reggiani wearing a brown polka dot dress by MaxMara.

too

, whose new episodes are feverishly awaited, literally blew up the demand for Air Giordan sneakers (+ 460% clicks in January): Lupine-Assane Diop (Omar Sy) is seen wearing this model of shoes repeatedly in various versions: Air Jordan 1 Mid Lakers Top 3, Air Jordan 1 Retro High Fearless UNC Chicago, Air Jordan 1 Mid Yellow Toe, Air Force 1 '07 in black and white. The same platform reports + 139% of Google searches for the search term "Georgia beauty" following the release of the

series

on Netflix on February 24 until today. The young Texan mother has a look in total antithesis with her 15-year-old daughter, and her make-up always so natural but at the same time cared for has certainly not left the public indifferent who wants to look like her: wavy blonde hair, dark eyebrows and well defined, peach complexion and rimmel just enough.

The charm of Paris has always been undoubted and the latest series that immortalize it only confirm its appeal:

, with Lily Collins who, despite being criticized in France because she is too stereotyped, drove crazy with short coats and that unmistakable allure Parisian, while

set in the 1960s and with a French cast led by Karole Rocher in the title role (real high-profile maitresse and secret agent Fernande Grudet) with beautiful super sexy actresses like Hafsia Herzi (Cous Cous) and Annabelle Belmondo brought back in vogue not so much the foot-length fox furs as petticoats and miniskirts.

Thinking about it, not much has changed. We put the headband in our hair and looked for the full skirt to imitate

, and many guys of the time still have the leather jacket in the closet, just as at the end of the 90s Friends influenced the wardrobe of an entire generation with mini pleats paired with knee-high boots or jeans. high waist and short top which still today we do not do to me between courses and appeals.