Twenty years ago, on April 26, 2001, “Loft Story” landed on M6 antennas.
This reality show, a French adaptation of “Big Brother”, the concept developed by Endemol, was based on a simple, even simplistic principle.
Put eleven anonymous people in a house full of cameras, and wait for the confinement (or production) to lead to arguments.
To attract the public, it was not necessary to produce an original recipe, or sing like the future Amy Winehouse.
The thirst for voyeurism alone pushed 7.2 million French people to their posts for the final of the show.
The French company is however divided on this phenomenon, Patrick Le Lay, CEO of TF1, qualifying without detour the emission of M6 of
"tele trash"
.
The French television executives had agreed not to make this kind of program emerge in France, once the ban was defied by M6, the dyke was broken.
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