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Two years of development: pioneering Aldi innovation could delight consumers

2021-04-28T02:28:29.057Z

After some lead time, Aldi is integrating a new product into its range. The project aims to help get a serious environmental problem under control.



After some lead time, Aldi is integrating a new product into its range.

The project aims to help get a serious environmental problem under control.

Munich - Environmental pollution is one of the most important problems for nature and mankind.

Plastic in particular poses a great long-term danger. Associations such as Greenpeace or Fridays for Future have promoted the issue, so that awareness among the population is also growing steadily.

In Germany, the Greens fought their way past the Union in the polls and even the CSU is now wearing a more climate-friendly paint.

This is also changing more and more in the private sector: Many companies are trying to take measures for more sustainability and to minimize harmful components.

Aldi brings out climate-friendly product - with a lead time of two years

Aldi, which recently annoyed customers with an offer, is also trying to do its part.

Since Monday, April 26th, the discounter has been offering the refillable “Nepenthes” cosmetic bottle in all of its branches.

The development took about two years, the result is a refillable bottle made of 50 percent bio-plastic and 50 percent sugar cane.

But what is this new product all about?

Aldi writes that you can use the new bottle several times to fill it with soap, shower gel or shampoo, thanks to a screw-off bottom.

Everyone should know by now that plastic is harmful to all forms of life on earth.

A Greenpeace report recently caused horror - because in an investigation around two thirds of all products were contaminated with plastic:

Sustainability at Aldi: This is how discounter explains the refill bag process

The start-up Cyclic Design, which Aldi supports as part of its funding program, developed the bottle.

“The idea of ​​Cyclic Design won us over from the start.

We are very pleased that we were able to support the two founders on their way to less plastic, ”says Eva Tobor, Director International Buying at ALDI North.

The interesting question is also what is the empty bottle filled with?

After all, refill packs also have to be produced.

Aldi is showing how this problem can be solved at the market launch with a “Hair & Body Shower Concentrate” from its own brand (“Ombia”).

Here the packaging is allegedly made of recyclable recyclable mono-material and contains 500 milliliters, twice the capacity of the “Nepenthes” bottle (25 ml).

As a result, less of it should be needed in the application.

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Aldi: With the “Nepenthes” bottle you should save up to 60 percent plastic every year

According to Aldi, the "Nepenthes" bottle, together with the refill pack, will save up to 60 percent plastic annually and replace around 20 disposable bottles for cosmetic products.

That would make the product particularly environmentally friendly and practical.

According to the discounter, 95 percent of the ingredients are of natural origin.

Both products should be climate neutral.

The unavoidable emissions that arise in the production process are offset, according to Aldi, by supporting a certified environmental project in Uganda.

The company did not reveal which project is specifically supported.

So the suspicion of possible greenwashing cannot be ruled out.

In addition, Aldi has a supposed bargain on offer, reports Ruhr24 *. Last year, the reaction of an Aldi employee brought tears of anger to a customer's eyes.

(md / pf)

*

Ruhr24.de

is an offer from IPPEN.MEDIA

Source: merkur

All life articles on 2021-04-28

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