(ANSA) - ROME, APRIL 27 - Shows down 69%, -72% of admissions, -77% of box office revenues, - 76% of public spending, a collapse that translated means a loss of 4 billion euros. For culture and entertainment, 2020 is confirmed as the darkest year with a very high price of the pandemic paid by the entire supply chain, in the front row the concerts, which have suffered a drop in admissions of 82.88% and 89.13% of spending at the office. This is confirmed by the data from the Siae 2020 Yearbook presented today via streaming together with a research from Bocconi University. Yet this is also the time to look at the recovery. In the pandemic crisis, comments the Minister of Culture Franceschini, "art, entertainment, culture have conquered a new centrality,This is also demonstrated by the latest major investments by the government through the Recovery plan. Now we must move forward, with a great concentration on today, on the creativity of the contemporary.
We need to help the many talents we have to emerge ".
From the research, which was based on a transversal analysis of Siae data, it emerges that it will be difficult to go back as if nothing had happened. In the recovery for the sector, the hybrid model will win, with digital being called upon to integrate live and face-to-face events. They will have to change the strategies of the operators "because it will certainly not be enough to raise the prices to support the average receipts", points out Paola Dubin, head of the Ask Center of Bocconi University. It will also be necessary to pay close attention to territorial concentrations, or the tendency to concentrate the shows in large cities for example, because the risk in this way would be to impoverish the territory. "But it is in the data of the summer months that the researchers identify the way to restart,because even if the turnover was equally low, precisely those months of reopening show that with the possibility of programming increases the confidence and tendency to invest of operators. And the public's willingness to be there is also growing. (HANDLE).