Fashion
The fascists
The new influencers on Instagram are dogs, and you won’t believe how perfect it is
The online influencer industry has become an integral part of the fashion industry.
Recently, a new genre has sprung up in it - dogs as network influencers, who wear and market designer clothes.
Here are two bitches with more than a million followers - which are really worth getting to know
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Gal Slonimsky
Tuesday, 27 April 2021, 08:15 Updated: 08:16
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The influencer industry on social media has grown so much in the last decade that it has become an essential and central part of the fashion industry.
Many anonymous people managed to break through the barrier and become mega-stars thanks to the content on social networks (Hyos to Edison Ray and Charlie Demilo the famous ticking stars), and today to sign a presenter contract with a reputable brand, you should also have something to say on the social network, mass followers and ability to share content Interesting that sweeps a lot of likes.
Quite a few people in the industry resented the fact that the number of followers determines whether a particular model gets a job or not, and that there is a preference for stars over professionals - but the storm did not change anything, and the situation remained as it was.
But within the influencer industry, a surprising sub-genre is emerging - pets.
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Pets that are considered influential on the net have dedicated agents who run them, they have targeted campaigns and there are products they market, just as if they were ordinary humans under the seductive category of “influencers”.
After all, it is always said that animals or small children steal the show, so it seems that someone took this truth one step further, and placed the pets in the center of the stage.
Once dogs become influencers, in addition to the free gifts they receive - designers and brands also pay them for the exposure, so it becomes a lucrative source of income for the owner.
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So if you have a dog at home or you'm just dying for animals - there are two leading bitches in the online influencer category, and honestly they have more followers than a few famous stars we know.
The first is Bobby Billy - a bitch who is a combination of an Italian Greyhound and a Chihuahua who started her career online in 2019 and today has 284,000 followers.
She wears sweaters, wears shoes and wears sunglasses and always has a trendy bag next to her.
Beyond that, she is a serious grooming enthusiast.
In her wardrobe you will find Prada, Jacemus, Nike, Pear boots and Dr. Martins boots. Following her success on Instagram, Bobby Billy last September also launched her own brand, bearing her name, featuring fashion products for dogs and people.
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The second bitch on the influencer list is Tica de Iggy, an Italian Greyhound bitch from Montreal, Canada.
And the downside: Tika de Iggy describes herself as a "gay icon."
She has a million followers and on her Instagram page you will get a decent dose of super brands - Chanel, Hermes, Marc Jacobs and Christian Siriano.
She was recently photographed in a canine version of the hit dress she designed for Lyrica Matoshi with the strawberry embellishments.
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These two bitches may be the leaders in the field, but they are not alone.
About a month ago, designer Vera Wong opened an Instagram page for her dog Lola, even if he already has over 2000 followers and he could become a huge success, if she knows how to manage it properly.
Coral Simanovic has also opened an Instagram page for her dog Balo and already has 53,000 followers.
On his Instagram you can see him playing football like dad Sergi Roberto and modeling brands like Mama Coral.
Here, too, with perseverance and proper leverage, the puppy can be a particularly lucrative source of income in addition to two.
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Lonnie Edwards, founder of a dog influencer agency, funny as it may be, was interviewed and told about her work to "Fashionista" magazine.
According to her, what made possible the birth of the phenomenon of pets as network influencers is the expansion of the supply of products offered to dogs.
"It used to be really hard to find dog clothes. Today this industry has expanded and there is a serious wave of pet fashion products," she said.
What’s more, according to Edwards, today no longer just offer dog sweaters in stores.
These are really reputable designer clothes and brands.
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Thomas Shapiro, the man behind Tica de Iggy's account, said that initially the desire to dress his dog stemmed from purely practical reasons - that she would not be cold in frozen Canada.
He documented it, shared - and the followers arrived.
"When the digital presence went up, I started collaborating with brands that make dog clothes, and then I realized that people love to see Tika's fashion."
Tika's meteoric success has earned her quite a few moments of fame, including starring in Instyle Magazine's Golden Globe Elevator video.
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Edwards emphasizes that for brands working with animals is particularly comfortable.
"They do not say offensive or controversial things, do not quarrel with anyone, do not get drunk at parties - just spread happiness and joy. When a consumer sees a brand he loves famous by an animal, it creates a positive feeling, probably in the last year which was a difficult year for everyone "We are seeing an increase in demand for commercials starring animals."
Shapiro says that his dream is that Stika will take part in a fashion show, that she will walk the runway or sit in front row as a real influencer.
The anonymous people behind Bobby's account think smaller - they just want a campaign for Calvin Klein.
Have someone pick up the glove please.
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