Can you imagine that every peso you save adds to the benefit of the planet? That you receive benefits and economic facilities for buying or insuring a car that pollutes less? How would you get a special financial support if your project incorporates solutions for the environment? ?
Thinking green from the economy and financial productivity is already a reality, but it does not happen alone and requires a greater involvement to be an important factor for change in the future.
Convincing companies, banks, governments and especially the public that sustainability is key to the benefit of all, including the planet that is in critical condition, has been an arduous but vital work that only recently It seemed distant, but today it begins to integrate specific solutions with clear benefits.
Today, thinking green does not only have to do with actions that are still vital at the individual level, such as separating garbage, making responsible and intelligent use of natural and material resources, as well as making use of energy sources and much more consumption. ethical and reasoned in favor of the environment. Going beyond good intentions and acting in a much more urgent and focused way requires more specific and strategic public-private alliances, as well as joint participation among all actors in society, regardless of socioeconomic status or political affiliation.
For financial and productive environments, this has represented the promise of long-term value, which can trigger positive results for companies and businesses, the economy, the environment and society in general.
Proof of this has been the constant discussions and actions with the aim of measuring and analyzing more precisely the impact of thinking green, at the business level.
Thus, today there is a series of metrics that reflect these dynamics, such as the social return on investment (SROI), the Impact Management Project, as well as the Impact Rate of Return (iRR) or the Impact Multiple of Money (IMM), among others.
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Involvement and participation, the key
Beyond the businesses that struggle to reduce the use of plastic, that recycle in a more focused and productive way, in parallel with the process of re-education and awareness of entrepreneurs who today see a range of diversification and opportunities in the green financial ecosystem, there is a network of people who work to build interdisciplinary and participatory networks to promote this dynamism.
An example: recently the International Finance Corporation (IFC), an entity of the World Bank Group and the main international development institution dedicated exclusively to the private sector in emerging countries, has carried out an important alliance with banks such as BBVA in Mexico for various projects in the matter, highlighting its participation in the 2019 and 2020 editions of the BBVA Hackathon as an ally in the Green Challenge of said competition. The IFC-GBAC (Green Banking Academy) has also been promoted, a knowledge and training initiative to accelerate the transformation to green banking, where the IFC has provided workshops in different areas such as risks, treasury and business, promoting and enhancing an economy green,where comprehensive well-being made up of the environmental-citizen-financial axis enhances a much more sustainable quality of life, while rethinking the greater need for a better planet, where crises and emergencies are transformed into benefits and opportunities for everyone.