Vincent Bolloré should soon add a new activity to his media empire: the press.
Thursday, the gendarme of the competition gave the green light to the takeover of the press group Prisma Media and its magazines Télé-Loisirs, Here, Femme Actuelle, Capital or Gala, by the French media giant Vivendi.
After acquiring Editis, the number two publishing company in France in 2019 (Robert Laffont, Nathan, Plon, Bordas), Vivendi intends to expand its range of written content.
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At the end of its examination, the Authority was able to rule out any competition problem and authorize the transaction unconditionally
," said the Competition Authority in a press release.
Vivendi, owner of Canal + televisions and the Havas communications group, announced in mid-December that it had entered into exclusive negotiations with the publisher Gruner + Jahr, a subsidiary of the German Bertelsmann, in order to acquire the entire Prisma press group. Media.
The acquisition of Prisma Media could be completed during the first half of 2021. The amount of the transaction had not been revealed but would be of the order of 100 to 150 million euros, according to the latest press information.
Prisma Media is the magazine's leader in France with around twenty brands with a strong reputation.
In 2019, the group, which employs 1,200 people, achieved a turnover of 304 million euros.
The publisher currently claims a global audience of more than 42 million French people in contact every month with one of its brands, whether in paper version or via the web.
Not likely to distort advertising competition
The new entity "
will only hold significant positions in a small number of (advertising) markets in the magazine press (games, tourism / discovery and people), without however constituting an essential outlet for advertisers
", explains first the independent authority in its press release. It also eliminates any competitive risk linked to the possibility of grouped advertising offers between Prisma Media and Canal +, in particular because of "
the existence of other integrated players
" such as TF1, M6 or NRJ Group, which also market offers on different media. The Competition Authority also considered that the operation was not likely to distort competition on pay TV / press offers - magazines do nothaving in these offers only a role "
”- nor on digital kiosks whose use remains marginal.
Vivendi, which has very significant cash flow after the sale of stakes in major Universal Music Group, is also in a strong position within the Lagardère group, of which it is the largest shareholder, and which owns the publisher Hachette and the media the JDD, Paris Match and Europe 1. Finally, the group is among the contenders for the acquisition of certain assets of the M6 / RTL group, the sale of which Bertelsmann is considering.
In Europe, it is a minority shareholder of the Spanish group Prisa (El País, Le Monde) and of the Italian giant Mediaset.