Burger King: Big changes as a consequence of the Corona - they will not be overlooked

At the fast-food restaurant Burger King, some of the order processes have changed as a result of Corona - the German boss wants to draw conclusions from this.

Hanover - While the seats in restaurants and service stations are still unoccupied due to the corona pandemic, at least one branch of business is booming in some catering chains: take-away is currently inevitably more buyers than before the outbreak of Covid-19.

The fast food provider Burger King now wants to draw conclusions from this, which should also affect the direction of the company in the future.

Burger King: This is how Corona is changing fast food orders

Compared to the

, Cornelius Everke, Germany boss at Burger King, shows how consumption has changed since the beginning of the pandemic in 2020: “The proportion of guests who use our drive-in windows was around a third before the crisis .

After the first lockdown, that went up to around 50 percent.

Many of our new guests, who might never have used a drive-in counter before, are now very pleased that this option is available. "

Orders directly to your own front door have also increased: “The delivery service has almost doubled and is in the double-digit range.” And the way in which Burger King orders orders has also changed: instead of directly with the service staff speak, customers are increasingly using “either their mobile phones or digital offers to order their food” and thus avoid personal contact.

Burger King after Corona: Drive-In on the outskirts and focus on rest stops

For Everke, these changes are not temporary phenomena, he wants to rely more on the drive-in business even after the pandemic has been defused.

He suspects that in the future there will be "more and more guests who no longer go into the restaurant." As a consequence, Burger King is soon planning a structural restructuring: "We are now opening the first restaurant with two drive-in counters" so Everke.

In line with its to-go strategy, the group will primarily locate the numerous new branches planned on the outskirts of the city - and Germany’s second-largest fast food chain also plans to expand its existing partnerships with rest stops, for example on motorways.

A few months ago, Burger King announced massive changes.