Five weeks before the kickoff of Euro Football, which will take place from June 11 to July 11 in twelve host cities, TF1 and M6 can be reassured.
The two channels, which will broadcast 23 of the 51 matches of the competition - in full on beIN Sports -, have seen: the wait around this event delayed by one year due to the pandemic has remained intact.
To read also:
Euro2020: the hope of having a public reborn
Far from the eyes, but not from the heart ... The proof: launched on February 9, the marketing of the advertising screens of the two channels has started very well.
“
With less than 40 days of the event, 80 advertisers have already responded, and our sponsorship system is full.
As for the matches of the France team, they are almost full.
In fact, there is not much left to sell: between 85% and 90% of our offers have already found a buyer, ”
notes François Pélissier, president of TF1 Pub and sports director of the TF1 group.
Same general observation on the side of the advertising network of M6, where we entrust
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