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CODE41, the Swiss brand that is shaking up watchmaking codes


Since 2016, CODE41 has been shaking up the hushed world of watchmaking by offering high quality watches, sold without intermediaries and at the right price. This year, the Swiss brand is launching ANOMALY EVOLUTION and enhancing one of its most iconic watches.

CODE41, watchmaking in complete transparency

To discover

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This is the story of a crazy bet and it is to Claudio D'Amore that we owe it. In 2016, the entrepreneur and watch designer, who moved to Tag Heuer and Montblanc, decided to make the art of watchmaking accessible to everyone. To do this, he created a brand with a unique functioning: CODE41. A true community project, this Swiss label chooses to develop its watches with the help of its aficionados, amateurs and connoisseurs of mechanical watchmaking. Consulted at each stage of creation, they allow CODE41 to imagine products that are exactly in tune with the times.

A technique tested and approved with the ANOMALY, the very first watch marketed by the start-up thanks to the contribution of 57,000 enthusiasts who have followed CODE41 since its inception and have enabled it to collect more than 500,000 euros during its launch crowdfunding on Kickstarter in November 2016.

Bet won therefore.

Because CODE41's strength lies not only in appealing to its community when it approaches a new chapter in its history, but also in betting everything on transparency in an area where opacity is the rule.

This is what encouraged Claudio D'Amore, never short of innovative ideas, to create the Total Transparency on Origin (TTO) label and to indicate on his website for each of the watches signed CODE41 its price and origin. geographic area of ​​its components.

Never seen.

ANOMALY EVOLUTION: CODE41 reinvents its iconic watch

An emblematic CODE41 watch, the ANOMALY has sold more than 15,000 copies.

A success story that could have lasted a long time if, in 2020, the watch market had not come up against supply difficulties for Miyota and ETA movement, precisely those which have always fitted the various versions of the ANOMALY.

No question of giving up so far.

CODE41, who loves challenges more than anything, seizes the opportunity to reinvent its iconic piece and give it a second lease of life, with the new name ANOMALY EVOLUTION.

Once again, CODE41 solicited the opinion of its community to make its new project a reality. As a result, the ANOMALY EVOLUTION will be available in two sizes, 38mm and 41.5mm. A modification that makes sense, since it will allow the watch to be suitable (for the first time) for both female and male wrists. The models are available in four colors, chosen of course in collaboration with fans of the brand, natural steel, black, anthracite and blue-gray. Add to that the Swiss Sellita SW200-1 movement, a signature technical design and a transparent case back to let yourself be lulled by the mechanics of this new piece.

In short, the ANOMALY EVOLUTION promises to be the next hit of CODE41, a brand that has definitely not finished surprising.

To pre-order it, visit the CODE41 website until May 27.

The time is no longer for hesitation!

Discover the ANOMALY Evolution on

The ANOMALY EVOLUTION will be available in two sizes, 38mm and 41.5mm Code41

Source: lefigaro

All life articles on 2021-05-07

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