Coca-Cola breaks with an almost 130-year tradition and brings a new brand to the German market: alcohol-based "Hard Seltzer".
Berlin - Coca-Cola is world famous with a variety of drinks. With brands like Fanta, Schweppes and Co., the group also offers lemonades, juices and iced tea in its range in addition to classic cola. But one thing has never existed in the company's 126-year history: alcoholic beverages. That should change now. According to
beverage news
, Coca-Cola is now launching a new brand called “Topo Chico Hard Seltzer” on the German market.
It is an alcoholic mixed drink made from fruit wine and natural flavors.
The "Topo Chico Hard Seltzer" is said to be available in three flavors.
The 0.33 liter cans are Coca-Cola's first alcoholic beverage with an alcohol content of 4.1 percent.
With the new brand, the group is jumping on a new trend in the USA.
The "Hard Seltzer" beverage category, which is still relatively unknown in Europe, has already developed into a billion-dollar market in the USA.
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Coca-Cola's new brand: Topo Chico Hard Seltzer (photo montage)
© Screenshot Instagram / Topo Chico Hard Seltzer Europe
Coca Cola "Hard Seltzer": alcoholic drink for the first time
According to
chip.de
, so
-called “hard seltzers” are
particularly popular with 20 to 35-year-old Americans. These are not classic alcoholic beverages such as beer, wine or spirits, but sparkling water - mixed with alcohol, flavorings and colorings. Compared to products with a similar alcohol content, such as beer, “Hard Seltzer” contain fewer calories. These mixed alcohol drinks are also very popular in Great Britain. Aldi has already added its own variations of the “Hard Seltzer” to the range there. Aldi Germany is meanwhile planning changes that affect every customer.
The Coca-Cola novelty has been available in Latin America since the end of last year and is said to be particularly popular with younger people.
Coca-Cola is not the first company to bring the cult drink to Germany.
The Krombacher Group has already launched the successful US brand “White Claw” in Germany.
And Lidl has also been offering a “Hard Seltzer” in its range since September 2020.
Meanwhile, the discounter has delivery problems with its promotional goods.
The "Topo Chico Hard Seltzer" from Coca-Cola are already available in selected shops.
When the brand will be widely available on all shelves remains to be seen and will probably depend on how the product is received by German consumers.
(jsch)
