Fashion event inside a video game, opens up new languages ​​- Lifestyle

Animal Crossing: New Horizons

, the well-known life simulator for Nintendo Switch and Nintendo Switch Lite, returns to be talked about with an initiative linked to its now very affectionate world of fashion. This time it is the Swedish clothing company H&M that exploits the infinite possibilities of video games and does so in collaboration with the young actress Maisie Williams, who had already expressed her passion for video games on social media.

The star, famous for playing the role of Arya Stark in the hit series Game of Thrones, is the face of a new campaign dedicated to the important theme of environmental sustainability and the reuse of clothes. Inside Animal Crossing: New Horizons, which hosted

s with the aim of raising awareness on the subject of disposable fashion. All this took place on

, where players could see the digital version of the Looop machine, the company's latest innovation for recycling clothes, and have fun with the actress. :

Animal Crossing: New Horizons, which has recently crossed the milestone of the first year of life, now has an indissoluble bond with the world of fashion, which continues to be one of the sectors that has

.

Among the most important names Maison

, who made some items from the spring / summer 2020 and pre-fall 2021 collections available in the game,

, who presented some exclusive dresses in digital version. Not to mention that

the world have started, from the very beginning,

: from Balenciaga to Celine, from Chanel to Dior, from Burberry to Fred Perry. , in Stone Island and many others.

Animal Crossing: New Horizons with over 31 million copies is the second best-selling Nintendo Switch game ever (the first is Mario Kart 8 Deluxe). In Europe alone, 7 million copies have been sold, with more than a third of the more than 20 million owners of the console who have chosen to start their adventure on a desert island with the video game. Among the reasons for this success, there was also the possibility of using the game as

in an unprecedented historical moment, in which the rule of social distancing applies:

some have even used it for business meetings, others have thought of using it as an online dating tool, finding love in lockdown. 

Animal Crossing: New Horizons marked the debut of the Animal Crossing series on Nintendo Switch and introduced new features such as crafting objects, new ways to decorate both interiors and exteriors, the Nook Phone and much more. As in the previous games of the series, players can undertake many different activities and meet new and old characters, while enjoying in peace the passing of the seasons on the island, which follow in all respects those of real life.