A new record for television broadcasting rights has been broken in North America.
This time it concerns the Spanish football championship.
The American sports channel ESPN, owned by the Disney group, has spent $ 175 million for each of the next eight La Liga seasons.
The contract, signed from next season and until 2028, represents a total record of 1.4 billion dollars (1.16 billion euros).
All 380 games will be streamed on ESPN +, while a selection will be broadcast on the classic ESPN TV network.
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It is the costliest foreign league game broadcast deal in history, exceeding the billion dollars paid by NBC when it bought itself the English Premier League.
“This deal creates a real home for La Liga in the United States for years to come,”
said Russell Wolff, executive vice president and general manager of ESPN +.
First European football broadcaster in the United States
With this prime contract
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