An awareness campaign on social media, dedicated to the very young, on the importance of vaccination.
For the under 20s, Tik Tok will be used with its influencers while for the under 30s, the VIPs of Instagram, Facebook and Twitch will be involved.
This is the project that the Ministry of Youth Policies is working on, to boost the vaccination campaign among very young people and children, also in view of the safe return to school in September.
However, the campaign - it is announced - will also concern institutional channels.
