Reddit, the self-proclaimed
“first page of the internet”,
no longer wants to be an unprofitable giant.
In recent months, the company has stepped up actions to increase its revenues.
This recent quest for profitability hides an ambition made public at the beginning of March: the IPO.
The reddit.com site, if it is still little known in France, offers its users the opportunity to dialogue on forums around various subjects: news, entertainment, cuisine, etc. To continue its development in the United States and internationally, the American firm hired Drew Vollero to make him its new CFO.
The man who had participated in the success of Snapchat takes on the heavy task of preparing the entry of this company on the stock market.
Last February, Reddit raised $ 250 million on a valuation of $ 6 billion.
Read also:
Popularized by the GameStop affair, the Reddit forum is valued at six billion dollars
Before this introduction, Reddit must remedy a problem that has handicapped it for fifteen years: its low income.
Despite 430 million users
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