The news came out at dawn on the American website Business of Fashion, in Italy on Corriere della Sera and the company now confirms it: Angela Missoni, daughter of Ottavio and Rosita, leaves the creative direction of the brand. For the first time in 68 years, it will not be someone from the family who will design the collections. A step back - they explain from the company - to embrace even a millennial clientele and give space to a third chapter of the maison, which began last May with the arrival of the new one at Livio Proli and its 2021-2025 plan for the relaunch, shared unanimously by the shareholders.
According to what was communicated, his latest collection is the one presented last February with a video. On that occasion, meeting the press, Angela explained that in 2020 "we worked a lot on the reorganization of the company, with a new hired in the middle of the pandemic (Livio Proli, ed), and we worked for the restart without crying about us. themselves. For us it was a year like 10 before ".
Angela Missoni, after 24 years of creative direction, will not leave the company, of which she will become president. For now, to design the collections, his right arm and design director Alberto Caliri, who for 12 years has supported the third child of Taj and Rosita. On May 31st, as always, the pre-collection for next spring will be presented to buyers, while the first fashion show will be in September in Milan.
Last March Margherita, Angela's daughter, had also left the creative direction of the M Missoni line, which she had been designing since 2018.
In October the maison will open in Shanghai and in 2022 in Beijing, making its entry into the Chinese market also in the ecommerce market with the partner T-Mall.