A compass to guide the territories on the themes of sustainability and the European 2030 agenda. This is what the new multi-year project promoted by the Athesis publishing group, "Sustainability Agenda", aims to take stock of the
3 major sustainability issues
that the more they affect communities - cities, businesses, equality - and launch a series of initiatives in the 3 main provinces in which the Group operates, Verona, Vicenza and Brescia.
On the other hand, Athesis will promote publishing events and initiatives throughout 2021, to define the Agenda for the next few years for each territory, involving stakeholders and the general public. The initiative will be developed in parallel with 3 separate projects:
Agenda Verona, Agenda Vicenza and Agenda Brescia
, led by the reference newspaper of the city, namely L'Arena, Il Giornale di Vicenza and Bresciaoggi.
"This project - comments
Matteo Montan, CEO of the Athesis Group
- represents a further, important phase in the transition of our historic publishing group into a modern multimedia company increasingly suited to initiatives that aim to inform the territory, but also to stimulate its development. especially on issues such as the future, education and sustainability that concern the new generations. It will be a beautiful marathon that, starting from the great launch event and until the end of the year, will involve all our brands and products (newspapers, websites, social networks, radio , tv, books) and all our team, from newsrooms to the publishing house, from marketing to media production and media agency ".
The initiative will kick off on Thursday 20 May with a major launch event,
the Athesis Sustainability Day
. In an 8-hour online marathon, the events of Verona, Brescia and Vicenza will follow one
another,
streamed on the websites and Facebook pages of the
larena.it, ilgiornaledivicenza.it and bresciaoggi.it publications.
Many guests invited to discuss the topic, sharing experiences and ideas for the sustainable development of Verona, Vicenza and Brescia in the near future.
After this, Agenda Verona, Agenda Vicenza and Agenda Brescia will continue with a series of editorial initiatives and digital events entirely dedicated to the project and which will gradually serve to define the sustainable "agendas" of the 3 territories between now and the end of the year: three editorial inserts in each city published as an attachment to the relative newspaper (the first to be published next Tuesday 25 May) each dedicated to one of the three key themes of the project and always with a strictly local slant; 3 vertical sites (one per city) with continuously updated multimedia news, digital mini-events, exclusive content, newsletters and podcasts dedicated to the theme of sustainability; a monographic edition of Sei Magazine, the Athesis periodical distributed with the newspapers L'Arena, Il Giornale di Vicenza and Bresciaoggi.