(ANSA) - ROME, MAY 19 - When the cinema starts again it tries to adapt itself, even in the literal sense. Try to focus not only on films capable of distracting us from the 'addivanata' vision but on the experience itself. The theme is not brand new, but today it is literally urgent: how to bring the audience back to the room when they find everything and more on the platform and on pay TV? How to convince him to stay in a closed room for a couple of hours, with the mask, with the spacing? A possible answer is also in the room itself, in the structures where you can enjoy not only the huge screen that no home video will be able to match but also everything else in terms of sound and comfort. Changing habits, a lifestyle that has been conditioning for months and months, is not easy at all. To entice us,in addition to our hunger for cinema on the big screen, it must be the theatrical experience.
This is how many solutions emerge on individual initiatives.
The Cineteca di Milano Meet, with a niche cinema program, has launched an original initiative: free admission for vaccinated people, even with only the first dose. Another new experience that does not exist in a domestic version and therefore decisively attractive is the first virtual reality room that opens the dynamic National Cinema Museum in Turin. The vast UciCinemas multiplex circuit with four Luxe rooms in Italy, the last of which Maximo in Rome opens on May 20: Campi Bisenzio (Florence), Marcon (in Mestre, Venice), Palladio (Vicenza) and precisely Maximo, with the latest generation reclining armchairs, coffee table, extraordinary quality of projections. As soon as the arrangements allow it, the Luxe rooms will offer food details, cocktails, aperitifs. From your smartphone display,freestyle drinks will be ordered through the touchscreen. Extra large reclining armchairs, in pre-pandemic times, were set up for example in the Notorius room in Milan, at the Quattro Fontane in Rome. The other circuit, The Space Cinema, attracts the spectator with a completely new system of safe vision: online reservations that guarantee the 'emptiness' around, a flexible room map based on access. (HANDLE).a flexible room map based on the accesses. (HANDLE).a flexible room map based on the accesses. (HANDLE).