On December 8, 2020, Thomas Rabe, the powerful boss of Bertelsmann, proposed to Olivier Roussat, CEO of Bouygues, to merge M6 and TF1.
Bring together the two television channels which fought each evening for thirty-four years for the best audience and the largest share of advertising revenue?
It is so daring that many doubted the feasibility of the case ... until Monday, May 17, date of the official announcement.
To read also:
Fusion TF1-M6: behind the scenes of a poker game
Thomas Rabe and Olivier Roussat share the same strategic vision: the world of television is changing very quickly and, in a few years, the two channels that reigned over the PAF have become dwarfs against American platforms.
TF1 and M6 are caught between, on the one hand, Netflix and Amazon, capable of buying the best series, the greatest entertainment, the most prestigious sports competitions, and, on the other, Google and Facebook which siphon advertising revenue from advertisers.
It was time in their eyes
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