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Sugar Time: Welcome to the next crazy queue of Tel Aviv
There are cupcakes here, spoiled cookies, personalized cakes and other diet-breaking schemes.
And there is also good karma, a real smile and tears of joy
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cupcakes
Pies
cookies
Yaniv Granot
Monday, 24 May 2021, 06:00 Updated: 10:30
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Sprinkles, Sweet House in Tel Aviv (Yaniv Granot)
There are so many reasons to smile when you enter "Sprinkles" - so much pink in the eyes and powdered sugar in the air, an amusement park horse begging for a story and the joy of life of a young and new business.
There is also a showcase exploding with good will and an even better hand, and two entrepreneurs who have been weeks (months, probably, and probably more towards the years) grappling with the perfect box that will fit in the perfect package in a perfect bag with perfect handles.
To the delicious Instagram page of Walla!
All
this sweet
food
floats here, pushing out the new scent and renovations and hesitations, bouncing you into the water and arranging on your lips an angle even for those who avoid such positive angles on a daily basis.
This is, for those who have not yet understood, an optimistic, happy and hopeful place.
Therefore, it is natural that we open it with tears.
A stand of hope
The icon of the neighborhood is now making an amazing pita
To the full article
A kingdom of sweets.
Sprinkles:
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Two 28-year-old girls who put their money in and ignored all the economic and psychological warning signs that stop dreams in this country.
What insolence
Shira Eran and Michel Elhanani met during their military service, have since split up - only professionally, I understand they have been inseparable since they got into uniform - and have returned to fulfilling a dream for themselves.
And for ourselves too, why deny, after all it is a kingdom of sweets, a hybrid house that combines American corruption, French class and positive Israeli audacity.
You know, the kind that makes us proud, not embarrassed.
This impudence - after all, these are two 28-year-olds who put their money in and ignored all the economic and psychological warning signs that stop dreams in this country - is also the one that gave birth to the tears flowing in front of my eyes, making me wonder if I opened too hard.
"Sorry," Eran apologizes without really having to apologize, and tells of an aunt who believed in her and pushed and supported her and led her to these doors - but did not get to see everything happen really, at least not in practice.
He passed away shortly before the official opening of "Sprinkles," and his picture now adorns the central wall of the interior kitchen.
His eyes, and her eyes, and my eyes, and the tears.
It's time to dump her and move on, isn't it?
Do not be naive
This is the hottest queue in town (and is very, very justified)
To the full article
Diet burying conspiracies.
Sprinkles (Photo: Assaf Carla)
There are mounds of ideally sized cookies here.
I mean, not too small because for what we want small, but also not grandiosity that destroys the desired texture
Well, the sprinkles of "Sprinkles" dominate an impressive black terrazzo massager (yes, of course it was also chosen by Shira and Michelle) and offer - take a breath - a colorful cupcake collection that maintains frosting adapted to the Israeli palate (ie, less buttery and more airy), And the "Bars" collection is no less tempting, including Smores with marshmallows, a caramelized cornflakes that has settled well on a thick layer of brownie, lemon and even apples.
There are also mounds of ideally sized cookies. That is, not too small because for what we want small, but also not grandiosity that destroys the desired texture. The desired texture is, in case you were wondering, fudge and choi and juicy and a few more words with such an American expulsion, which breaks teeth and pampers the tongue.
And there is more. "Rocky Road", for example, in some versions that dance Americana in Hebrew, and personalized cakes such as Red Velvet or layers of carrots and cream cheese, and chocolate and sandwichesSea that attach cookies to the cream and other plans and schemes bury diet and lift for the rest.
One can fantasize about New York
Each customer receives a thank you (and one-hour instructions).
This is how it is when you make a perfect cupcake
To the full article
Layers-layers of smile and karma.
Sprinkles (Photo: Walla !, Sharon Tarkinski)
The location of "Sprinkles" - on the quieter side below the crowded office complex of Yigal Alon Street in Tel Aviv - hints quite a bit at the character of the place, and its owner.
There is a graceful self-confidence here, which relies on ability and knows what it is worth.
There is also, if this silence is two-match at first, enough pink and flowers and temptations to attract to this side every passerby.
From there, there will be no problem leaving them, or getting them back.
If the giant chandeliers would not do it, and the horse would be busy, if the showcase would be crowded and the desserts had just been snatched, there would still be a smile here, and the uncle's good karma, and tears of joy.
Sprinkles, Yigal Alon 94, Tel Aviv.
More details at 054-7044665 or here
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