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CNews, the new media phenomenon

2021-05-25T05:42:20.087Z


RÉCIT - The Canal + group's news channel should reach the 2% audience threshold. Advertisers are rushing.


It's the small news channel that goes up, that goes up, that goes up… Since the beginning of the month,

CNews

has beaten the leader

BFMTV

five times

.

Difficult to invoke the clumsiness of viewers, inadvertently zapping on channel 16 instead of 15. Because the exception is repeated.

So much so that in May, the

Canal +

group's news

channel

should cross the symbolic 2% audience mark, a historic record.

In the general classification,

BFMTV

, the antenna of the Altice group, still retains the first place on the podium.

Still.

The deep ravine between the two competitors now looks like a modest gully.

To read also: CNews, first news channel in front of BFMTV

CNews has

come a long way, however.

When Vincent Bolloré, Vivendi's largest shareholder, decided in 2016 to take over the

iTélé

news

channel

, a subsidiary of

Canal +

, no one would have dared to bet on this

dazzling

recovery

.

The new owner wants to change everything, from floor to ceiling.

Not entirely illogical.

Since its creation in 1999, the channel has survived and has never been profitable.

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Source: lefigaro

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